zanox and ObsessionArt break new ground for affiliate marketing with campaign to promote online erotic art sales Tuesday 20 May 2008 PDF Print zanox, the global market leader in performance-based multichannel commerce, has partnered with online art retailer, ObsessionArt (www.obsessionart.com), to develop an affiliate marketing campaign aimed at building sales for the retailer, while offering a new range of web publishers a way of generating revenue from their websites. The ObsessionArt gallery has been designed as the world’s first specialist online retailer of high quality nude, figurative and erotic art, boasting a vast range of exclusive prints and original art from internationally acclaimed artists and photographers, including classic realist painter Lee Jones, who is known for exhibiting alongside the likes of Damien Hirst and Tracey Emin. The campaign will be run through targeted sections of the existing zanox network, as well as specialist new publisher partners who are being recruited to the network on an ongoing basis. “Affiliate marketing will be key to our growth strategy over the next few years. We wanted to work with zanox in particular because of the scope for performance-based campaigns and also zanox’s global pedigree.” explained Mark Davis, Managing Director of ObsessionArt. “We have ambitious international rollout plans and zanox struck us as the company who could help us deliver these most effectively. If the quality is right, then fine art nude prints have a universal appeal. It’s an exciting opportunity for us and for potential affiliates worldwide.” “It’s important that affiliate marketers apply their expertise to a wide variety of industry sectors and businesses,” commented Robert Wilson, UK General Manager of zanox. “Art in general is seeing growing sales levels from the Internet and this niche offers publishers with relevant content a chance to build revenue from a new and interesting source.” About ObsessionArt ObsessionArt – www.obsessionart.com - is the world’s leading online retailer of nude, figurative and erotic art prints, originals and books. Established in London, 2006, ObsessionArt.com works with artists and dealers worldwide to bring contemporary, often controversial, works of interest to a wider global audience; those looking for bespoke high quality wall décor and fine art collectors alike. For further information and/or media-ready JPGs of the artwork, please contact ObsessionArt: Email: firstname.lastname@example.org / Tel: +44 (0) 20 7095 8111 About zanox zanox is the market leader for performance-based multichannel commerce and provides a global platform for efficiently marketing products and services on the Internet. zanox´online marketing services include affiliate marketing and search engine management as well as email marketing and customer loyalty programs. zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Apart from its headquarter in Berlin zanox operates offices in USA, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors TIMES, Travel, Retail & Shopping as well as Financial Services utilise the zanox network. Since 2007 zanox has been part of the Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing their communication and media strategies with marketing and technology services. www.zanox.com This press release was distributed by ResponseSource Press Release Wire on behalf of Connected PR in the following categories: Media & Marketing, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.