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Entrepreneur Darren Fell has sold Pure, the email marketing company he founded, to US-based provider of mobile applications and services MobiVentures for $7.8 million.

The acquisition will accelerate Pure’s growth across all mobile channels and into European markets. Pure’s client base of over 800 includes innocent drinks, Rightmove, Truprint, Hachette Filipacchi and EMAP. Pure’s email marketing clients offer MobiVentures an ideal customer base to leverage its suite of mobile marketing applications. Pure will continue to operate as an independent unit.

Brighton-based Pure was founded in 2001 by Darren Fell. Fell was named Entrepreneur of the Year at the Sussex Business Awards 2007/08 for his achievements with the company. He has now left Pure to focus on his new entrepreneurial ventures – online accounting system for contractors and freelancers www.crunch.co.uk and blog and job site www.freelanceadvisor.co.uk.

“I am very proud of what we achieved at Pure in little over five years with practically no investment,” Fell said. “This sale is primed to allow Pure to continue to grow at its current phenomenal rate and allow me focus on my new ventures.”

Fell continued: “More and more people are leaving the their day jobs, which no longer offer the security of old, to gain the freedom and control of freelancing. This is the future of work for a huge amount of people - crunch and freelanceadvisor.co.uk will provide every facet of help possible from online accounting, ‘how to’ knowledge, marketing yourself and sourcing regular work.”

About Darren Fell, Crunch and FreelanceAdvisor.co.uk

Darren Fell is Sussex Business Awards’ Entrepreneur of the Year. Having just sold his first company, email marketing firm Pure following its listing in 2007 as the eleventh fastest growing new media business in the UK*, Darren recently launched www.FreelanceAdvisor.co.uk. The site is designed to help freelancers and contractors set up and work more efficiently; featuring a job board, blogs and podcasts from experts and the freelance community itself. It's sponsored by online accounting system www.Crunch.co.uk. Launching later this year, Crunch will revolutionise the accounting world for contractors and freelancers.

*GP Bullhound’s Media Momentum awards, March 2007.

For further information please contact:

Claire Armitt
flannel
020 7754 5507 / 07985 297842
claire.armitt@no-flannel.com

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