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campaignWORKS will offer complete green marketing packages to reseller partners

Chessington, Surrey – Bell Micro, one of the UK’s leading specialist value-added distributors, today launched a series of ‘Green focused’ campaigns across its campaignWORKS portal.

Following the launch of an independent research report that is has commissioned, Bell Micro is now sharing the findings with its reseller partners in order to provide them with the key statistics that they need to take an educated green message to end user customers.

The Green Computing debate continues to gather momentum across the industry and with partners and resellers all looking for a ‘state of the nation’, Bell Micro made the decision to undertake some research on the matter. Not only do the findings provide the company with an authoritative position in the market but it also enables its channel partners to create their own ‘green’ marketing campaigns – an area which was lacking independent comment.

The report, conducted by Dynamic Markets, looks at how widely green initiatives are being implemented across UK businesses; and what the key factors are in this space that are yet to be addressed. Entitled “Passing the Green IT Buck” the research looks at the opinions, and uncovers the concerns, of senior IT decision makers across the UK - as well as identifying how far UK businesses have come in successfully addressing Green issues.

With resellers all looking for campaigns that can deliver the right solutions to customers, with a positive environmental angle, Bell Micro now has a “Green opinion” in the market - further enhancing the value that it already delivers to supporting its channel partners.

Interviewing senior level IT management from across 350 enterprise organisations of various sizes and industry sectors has perhaps provided the first clear insight into the realities of a nation supposedly consumed by being ‘green’.

“The research has brought forward some interesting statistics and opinions which we are confident will deliver value to partner marketing programmes,” said Antony Young, Director - Services, Security & Networking Divisions at Bell Micro. “campaignWORKS was created to improve joint marketing initiatives across Bell Micro and its reseller base and we’re confident that the research findings will be a valuable source of information for our partners. So much so, that it is an area that we will continue to monitor in order to start establishing industry benchmarks, and tracking progress.”

For further information on Bell Micro, or to download an executive summary of the research please register at: http://www.bellmicro.eu/goingreen/

About Bell Micro

Bell Micro is a specialist IT distributor that occupies a central position in the IT supply chain between those companies who create IT products and services and those who supply end-users. We provide a complete service that is designed to enhance the capabilities and performance of our partners in this channel. The services and technologies we supply are wide-ranging, so too are the ways we assist our partners. For some, it is a case of ensuring the right IT products are available at the right time and cost, for others the service is more extensive with Bell Micro working in partnership to address opportunities at every stage of the technology lifecycle – from design to deployment. Bell Micro operates through three channels to market – industrial, commercial and enterprise – each of which offers a wide range of services and products from major IT vendors.

For additional information, please contact:

Clare Shephard
maillot jaune communications
Tel: 07736 793332
Email: clare.shephard@maillot-jaune.co.uk


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