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MICROSOFT-PARTNERED EURO WEB 2.0 START-UP AWARDS ANNOUNCE UK SOCIAL NETWORK AS RUNNER UP IN BARCELONA FINAL
A prestigious start-up competition with partners including La Caixa bank, Microsoft and Sun Microsystems has declared a UK based social entrepreneurial network as the runners up following a tense finale in Barcelona, Spain.

It has been announced today that out of the hundreds of ‘web 2.0’ start-ups to enter the Start-up 2.0 2008, a competition to award the most innovative start-up in the EU, a UK based social enterprise networking platform has finished second only to Zilok.

During the 10th Digital Global Congress in Barcelona, www.UnLtdWorld.com was declared the runner up of a competition that sought to promote and reward the most innovative European start-ups that work in the field of Web 2.0 technologies.

The awards partners include La Caixa bank, Microsoft and Sun Microsystems along with media partners that include Mashable and TechCrunch and are a sought after prize for the many start up companies based across Europe.

To find the ten finalists who took part in the final yesterday, there was a Facebook poll; which UnLtdWorld won, 6 projects selected by the International jury and three as voted for by the Alianzo blog network.

UnLtdWorld pitched their service to an international panel of judges, which included Mike Butcher, the editor of TechCrunch, Google's Geomarketing services world manager Bernardo Hernández, strategist Daniel Waterhouse who prior to joining 3i spent 6 years with Yahoo!, and other highly influential bloggers, such as Tom Raftery.

Alberto Nardelli, chief strategist of UnLtdWorld said,

“Making it to Barcelona was overwhelming in itself; to be recognised in the top 10 of European start-ups in such a prestigious competition, but to finish second overall is testament to UnLtdWorld and the efforts of everyone involved, especially the passion of the UnLtdWorld community.”

He continued,

“The experience was amazing, and the feedback and interest we received shows that people are willing to embrace the web to make a difference. Congratulations to all the other participants in Start Up 2.0, there was really a fantastic diversity of great projects, each operating in very different sectors: a true testament to Europe’s creative talent. Social entrepreneurship is a fantastic and worthwhile practise singularly, but through UnLtdWorld anybody who wishes to be part of a community intent on making a difference can create life-long connections with other likeminded companies and individuals, and access and share targeted information. Ultimately the goal is to generate event greater in the real world.”

Established in March 2008 in the UK, with support from UnLtd, the foundation charity for social entrepreneurs, UnLtdWorld already connects thousands of active members including a number of high profile and well known business individuals along with some of the biggest names in social enterprise, such as Oxfam and Bullying UK.

Anyone is able to join the social networking site and some of the people who have already signed up include, the CEOs of key organisations such as Bullying, UK, Cancer Buddies Network and UKAware, editors from New Consumer and The Guardian, the founders of start-ups such as Walkit.com, Quotes4Charity, Belu, Greentomato Cars, Green Knickers and Mozzo Coffee. UnLtdWorld connects some of the planet’s most exciting social entrepreneurs: ranging from hybrid taxi services in Sydney and financial services for young people in homeless associations, to ethical underwear designers in London and fair trade coffee suppliers, all the way to community-based literacy programmes in NYC, HIV/AIDS awareness raising and prevention work through sports in Nairobi and mental health support groups that work alongside the NHS (national health service) in Scotland.

ENDS

FURTHER INFORMATION

UnLtdWorld is aimed at connecting social entrepreneurs, social innovators, socially-minded people and organisations that invest their efforts in changing the world for the better, and enabling these audiences to find and share targeted information.
Most social networks are built around relevance of contacts and broadcast information within circles of acquaintances. UnLtdWorld is about commonality of purpose: fostering new connections and matching information through the power of community and relevance of context and content.

UnLtdWorld is established on the principle that social entrepreneurship is a complex market with specific dynamics and changing the world for the better is a mission – it defines who you are.

UnLtdWorld isn’t about retaining eyeballs in front of a computer, or duplicating or substituting real world dynamics. UnLtdWorld aims to complement and add value to the array of fantastic positive action and efforts happening around the planet, and thereby enable even greater impact.

UnLtdWorld is driven by a constant dissatisfaction with the way the world is and by the realization that many people want to change the world for the better, and given access to proper tools, they will. UnLtdWorld wants to be one of those tools.

In parallel to fostering a vibrant community, UnLtdWorld aims to help build the capacity of social entrepreneurship, and enhance the efficiency of relations between social entrepreneurs, relevant stakeholders and the general public. We aim to do this mainly through the UnLtdWorld Research Lab, the world's most powerful mapping and graphing of social entrepreneurship, and of social and environmental issues. Through the Research Lab, UnLtdWorld provides critical social insight. Anyone, no matter their size, can access, use and take advantage of this platform, and by doing so co-create even greater value.

HIGH RESOLUTION IMAGES ARE AVAILABLE UPON REQUEST.

ENDS

Editors Notes:

For more information contact Andy or Rich, 10 Yetis Public Relations Agency on 01452 527898 – rich@10yetis.co.uk

Links to Facebook group and Startup 2.0 2008 rankings on Facebook:

http://www.facebook.com/group.php?gid=11783142979
http://apps.facebook.com/startup-eu/
The Start 2.0 website: http://blog.startup2.eu/

UnLtdWorld

- UnLtdWorld aims to foster a community of socially-minded people

- Over 10 minutes average time spent per use on site per day, 15 pages/visit/user/day, 1000s of objects added to the site, 4000 page views on average per day.

- For an overview of the sites functionality visit: http://unltdworld.com/downloads/UnLtdWorld_Overview.pdf

- A dedicated media section is available here: http://unltdworld.com/pages/media.php

- UnLtdWorld has been supported by UnLtd – The Foundation for Social Entrepreneurs

UnLtd – The Foundation for Social Entrepreneurs

- UnLtd is a unique and dynamic organisation whose mission is to reach out and unleash the energies of social entrepreneurs

- UnLtd provides a complete package of funding and support, to help these individuals make their ideas a reality.

- Since launching in 2002, UnLtd has supported over 7000 individuals across the UK.

- For more information visit our website at www.unltd.org.uk, or the UnLtdWorld Blog: http://unltdworld.com/pages/blog.php

UnLtdWorld is powered by Elgg
- Elgg is an open platform that allows anyone to build socially aware applications.

QUIZ QUESTION:

The first journalist to come back to us with the correct answer for the following question wins an unbranded gift (so you can pass it on if you don’t want it!) Send your answer to rich@10yetis.co.uk

Q: What is Spanish bank giant La Caixa also referred to as?

Give it your best shot!

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