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30 May 2008 – Online social betting game, Pikum, challenges fans of Britain’s Got Talent to back their favourite performer ahead of Saturday’s final. At www.pikum.com join other viewers and put your support behind acts such as Andrew Johnston, Strike or the Cheeky Monkeys. Pikum is a game where you play against the other players, with the person making the best predictions winning the prize pool. It can be played for fun, or money.

Pikum, which launched in May, lets you join existing games, or if none of the existing Pikums on the site grab you, create your own game inviting your family and friends to predict outcomes such as:

1. Who will win Britain’s Got Talent this season?
2. Will this season’s winner of Britain’s Got Talent be a musical talent?
3. Will the winner of this season’s Britain’s Got Talent be a male / a group consisting of a male?
4. Will the winner of this season’s Britain’s Got Talent be 14 years old or younger?

Simply pick what you think is going to happen on the night and the closest prediction overall will take the prize pool. Pikum can be played either for the fun bragging currency, Pikles, or for money.

Players that create their own games on the site for money also get a percentage of the prize from Pikum. If no-one gets all their predictions absolutely right in the game then the closest player wins the pot, meaning that the money always goes to a player and never to the house.

Sean Glass, founder and managing director of Pikum!, says, “It’s always fun to compete with your friends to see who can predict what’s going to happen on shows like Britain’s Got Talent. Now it’s easy to do so with Pikum.”

Other events that you can create and play Pikums on include football, rugby, formula one, boxing, and mixed martial arts, with Pikum continuing to add events in the entertainment, sports, and current events categories weekly.

Pikum! launched in beta on 6 May and can be played at www.Pikum.com.

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Notes to editors:

Need more information?

If you are a journalist and want more information on Pikum!, please contact Kate Hartley or Malini Majithia on 020 7386 4863 or email malini.majithia@carrotcomms.co.uk.

About Pikum!

Pikum! is a new kind of betting game created and played by users online at Pikum.com. The games can be played for fun or money (money betting services are offered through Pikum! Worldwide Limited, which holds a full eGambling license from the Alderney Gambling Control Commission).

The company has attracted top quality financial support and is backed by Virgin USA and First Round Capital. The company’s founders, Sean Glass, Logan Lindsell, and Johannes Larcher are serial entrepreneurs and have assembled an experienced international management team with experience from companies such as Yahoo!, Overture and Higher One.

This press release was distributed by ResponseSource Press Release Wire on behalf of Carrot Communications in the following categories: Entertainment & Arts, Leisure & Hobbies, Consumer Technology, for more information visit http://pressreleasewire.responsesource.com/about.