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Navigator Customer Management, the customer service specialists are delighted to announce that they will be sponsoring the 2008 Customer Loyalty Section of the Direct Marketing Association Awards as part of their dedication to promoting excellence in customer relationship management.

Top customer loyalty programmes from across the UK will compete for the prize, the winner of which will be announced at the Awards Ceremony in December.

The Chair of Judges for the DMA awards across all categories will be Tim Smit, CEO of the Eden Project. Rob Denton, Managing Director of Navigator Customer Management, has also been appointed as a judge for the first time.

Judges will be on the lookout for programmes that show an understanding of the customers’ relationship with the product, the category and the brand. They will also want to see evidence of increased customer value, as well as their understanding of, and involvement in, the brand and their long-term loyalty.

The best entries will display ongoing research, maintenance of an efficient database and the ability of customers to influence the information that they receive.

The winner will also be entered for the highly prestigious Grand Prix for the best overall campaign, won last year by Tullo Marshall Warren’s campaign for Diageo/ Guinness.

Last year’s Customer Loyalty Award went to Story, for their campaign for their campaign on behalf of The Glenmorangie Company. It was a work that the judges felt had ‘clearly been lovingly created’.

The awards ceremony itself will take place on 9th December 2008. Last year’s event saw entertainment from soul queen Beverley Knight and took place at the glamorous Grosvenor House Hotel on Park Lane.

The closing date for entries is 12th September.

For further information please contact:

John Sweeney
Sales Director
Navigator Customer Management
j.sweeney@navigatorcm.com
Tel: (0) 208 288 2004

Press Enquiries:

Duncan Mayall
Lindsell Marketing
duncan@lindsellmarketing.com
Tel: (0)20 7087 8052

About Navigator Customer Management:

Navigator Customer Management is a relationship marketing agency providing a full range of interactive customer service solutions across key channels - voice, mail, internet, live, email and text. Founded in 1991, Navigator completed a management buyout in 2007 from MoonRiver Group moving the company into a new phase as a successful independent and one of the fastest growing contact centre organisations within the UK. Navigator’s objective is to help clients understand the reality of customer relationships and to build strategies that retain premium customers and increase their value.


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