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London, 12 June 2008: Leading coaching specialist, i-coach academy, is calling for UK bosses to take part in an exclusive leadership and coaching workshop that will provide guidance and inspiration to enable them to lead their companies through the current downturn in the economy. Without effective communication and leadership skills, i-coach academy strongly believes that UK bosses could face enormous challenges not just with running a business in such a difficult economic climate but also with leading and motivating their employees. As the UK economy has been booming for some time, many of the top bosses have never had to deal with the knock-on effects of an economic decline.

US guru Mary Beth O’Neill, author of one of Amazon’s best-selling executive coaching books, Executive Coaching with Backbone and Heart, will be holding a leadership and coaching workshop in London on 11-12 September for visionary executives determined to learn how to apply real principles to challenging situations. O’Neill has been working with US leaders in blue-chip companies for over 20 years, including Microsoft and Nike.

One company that is reaping the rewards of O’Neill’s approach is Microsoft. John Nicol, general manager at Microsoft said: "Mary Beth brought a keen business focus to our coaching by not just contributing insights but through helping me and my team to gain the insights that we needed to solve our own problems. She has the ability to see through the sometimes chaotic dialogue and personalities in order to help a team focus on the real issues and dynamics that can impede organisations from achieving their goals."

Caroline Horner, director of i-coach academy added: “As the crunch is clearly pushing the economy into a slowdown those organisations that can learn quicker than their competitors will reap the rewards. O’Neill’s approach is geared to helping leaders to think about how to instil a culture of innovation, flexibility and proactivity whilst focusing on results; she teaches leaders to develop the capabilities of their staff and draw on their best resources to deliver results. This is not an easy challenge when morale is low but Mary Beth O’Neill has already helped many companies to achieve monumental organisational turnarounds which is why i-coach has invited her to the UK – our UK bosses and HR teams can do nothing BUT benefit from her help; it could be the critical input they need if they are to survive the next couple of years.”

More information about the workshop can be obtained from Nikala Condon at nikala@i-coachacademy.com or by visiting www.i-coachacademy.com

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For further information:

Michele Bayliss
Email: michele@michelebaylisspr.fsnet.co.uk
Tel: 01273 475672

Note to editors:

About i-coach academy

i-coach academy was founded in 2001 to provide a recognised standard of academic and practice based excellence to underpin the discipline of coaching. i-coach academy operates in London, New York and South Africa and offers experiential learning programmes with routes to Post Graduate Qualifications from The Institute for Work Based Learning at Middlesex University, UK. Its programmes are also accredited at Master Practitioner level through the EMCC (European Mentoring and Coaching Centre).

i-coach academy also offers individual coaching and consulting services for organisations looking to leverage their investment in coaching and continued professional development including supervision for coach practitioners and those with an interest in the field of coaching.

Its coaching consultancy aims to deliver organisational change and to develop the leadership potential of organisations and their high achievers through coaching. i-coach works globally with a variety of organisations, large and small, public and private. Its global network provides access to thought leaders in the field as well as offering an international resource pool of coaches, facilitators and consultants. Services include:

- one-to-one coaching;

- consulting including the development of Organisational Coaching Frameworks and activities that support the implementation of the framework such as the selection and matching of external coaches; and

- programmes that build internal coaching capability including internal coaches, facilitators and supervisors, managers and leaders.

Clients include the BBC, BP, De Beers, Harper Collins, Lehman Brothers, Old Mutual, Marks & Spencer, MBDA, Ministry of Defence, Royal Navy, SAB Miller, Save the Children, British Army, Shell, Santam, Standard Bank and Unilever.

For further information on i-coach academy visit www.i-coachacademy.com or telephone 0207 317 1882.

About Mary Beth O’Neil

Mary Beth O'Neill, MA/ABS, MA, is a leadership consultant, executive coach, author, and leader of the Executive Coach Training Seminar Series. She has coached a range of leaders, from CEOs, to senior vice presidents, and middle managers. Her current work in organisations focuses on encouraging individual initiative and leadership from a systemic perspective in order to achieve clearly defined business results. This is done through live team coaching and 1-1 executive coaching. Her specialty is effectively linking people development during change processes to business outcomes.

Her book, "Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges", is a Jossey-Bass publication and one of the top best selling executive coaching books at Amazon.com. The second edition of her book was published in July 2007. For eleven years Ms. O'Neill was graduate faculty for the Coaching and Consulting in Organizations track of the master's program at the Leadership Institute of Seattle at Bastyr University.


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