BRITS GET CURRIED AWAY WITH IT Tuesday 17 June 2008 PDF Print According to sales data and a national survey of 962 people commissioned by the UK’s leading online takeaway provider, Britain’s most loved takeaway is Indian. Tikka Masala is the Nation’s favourite takeaway meal. According to a national survey of 962 people by the UK’s leading online takeaway service, the Indian takeaway is the favourite British takeaway; beating Chinese and Pizza into 2nd and 3rd place respectively. Indian takeaway meals are preferred by 30.4% of the public, with Chinese and Pizza finishing in 2nd and 3rd place, with 27.4% and 26% respectively. Thai food finished fourth, with 3.7% of the votes. Southern Fried Chicken and Kebab takeaways also featured on the list of Britain’s favourites. Manchester order more Indian takeaways per person than any other city in Britain according to the stats, which show that the favourite Indian meal was the Tikka Masala, voted for by 16.4% of the participants. The Korma finished 2nd in rank, with 15% of Brits opting for a milder curry, whilst the 3rd placed curry was the spicier Madras, accounting for 10.6% of the nation’s votes. If 16% of all UK adults eat one Tikka Masala per week, this would be worth £53.7 million per week to the takeaway industry, or £2.79 billion per year . www.Just-Eat.co.uk commissioned the survey to analyse areas in which to increase marketing. They have just gained their 100,000th member, and are serviced nationally by nearly 1,300 restaurants and eateries. Pepperoni is the Nation’s favourite Pizza topping, with 16.7% of the public stating it as their preferred choice. Meat Feast came 2nd with 15.2% of votes, whilst Full House, otherwise known as ‘everything’ came third, with 8.8% of the votes. The rest of the votes were shared between toppings such as Classic Margherita, Hawaiian, Spicy Beef and others. When asked “What type of take-away food would you like to see that is not already available?” 57% said that they would like to see a healthier range of takeaway, such as delivered Japanese food, sandwiches and salads. 17% said that they would like to see a more complete Italian delivery choice, including pasta dishes. Chip shops also featured in the wish list, with 11% of the public suggesting that they would enjoy the Great British classic as a delivered takeaway. KFC delivery is sought by 6% of people. Ash Ali, Marketing Manager at www.Just-Eat.co.uk said, “We wanted to gain an insight into the Nation’s preferences, and were surprised by the results. We have recently hit 100,000 members in the UK following on from our success in Europe, and have serviced over 40,000 takeaway requests in the last month alone, but are always looking for new markets and regions to penetrate,” He continued, “The Nation was split in terms of their favourites, which is great for takeaway and restaurant businesses in Britain going forward.” www.Just-Eat.co.uk is the UK branch of the successful European model, which provides an average of more than 30,000 meals for European customers in any given 24 hours. Just-Eat have a strategic partnership with Coca Cola. The service supplies customers with a large directory of varied restaurants and eateries in their area, which when selected provide the user with a full, up-to-date menu including prices. The site also gives the customer an estimated delivery time, as well as beverage options. ENDS For further information, or to arrange interviews or case studies, please contact Rich Leigh, of 10 Yetis Public Relations Agency on 01452 527 898 or at firstname.lastname@example.org. EDITORS NOTES: Just-Eat have received and dealt with more than 7,000,000 meal orders Just-Eat are partners with Coca Cola Just-Eat.co.uk launched in 2006 and has facilitated over 700,000 online food orders to date and has in excess of 100,000 active subscribers. Just-Eat.co.uk was given a glowing endorsement in hit BBC 2 Show Dragons Den – as the Dragons awarded investment to a start-up company imitating the Just-Eat concept. Just-Eat.co.uk has over 1300 restaurants in the 20 largest cities using the patented Just-Eat technology offering a direct delivery response to be displayed on the customers computer screen and sent instantly online from the restaurant staff. Just-eat.dk has won several ecommerce awards across Denmark where it was first launched and is the first company to be nominated 4 years in a row. Just-Eat have 20,000 + UK restaurant reviews on the web site for users to read - Estimated 48 million adults in the UK, average Tikka Masala price - £7.00 per meal (including rice) QUIZ QUESTION The first journalist to come back to us with the correct answer for the following question wins an unbranded gift (so you can pass it on if you don’t want it – the last one we gave away was a Jelly Belly Machine!). Send your answer to email@example.com Q: Name one type of curry other than the three mentioned in the release (Masala, Korma and Madras). Get your answer in and win something fun! 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