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Kangaroo Grey WeeRide

- Innovative bike seat design, delivers safety and comfort for small children -

London, UK, June 18th, 2008 WeeRideUK today announced the UK availability of the award-winning centre mounted WeeRide. The WeeRide bike seat revolutionises bike travel for small children, up to 18kg in weight, by providing an engaging, comfortable and safe bike position between the adult rider and the handlebars. The WeeRide is available for just £59.99 plus p&p from http://www.WeeRideUK.com/

Up until now, small children have typically been put in bike seats, which are located over the rear wheel. Not only does this change the bike’s centre of gravity, making coordination and riding less stable, but it also means that the child’s view is obscured by the adult’s back – not much fun for an inquisitive youngster.

Easily fitted to most bicycles, and a sensation in the US, Mat Newman, managing director of WeeRide UK explains why he believes the Weeride is a must for biking families, “With a young family ourselves we struggled with the awkwardness of rear-mounted bike seats, they didn’t feel safe, our youngest couldn’t see anything and we couldn’t interact with him. Following a trip to the States we had the opportunity to rent a bike with a WeeRide attached. The positioning of the seat made so much sense, that as soon as we got back to the UK we began negotiations to become the sole UK distributor.

“Although officially launched today, we have been selling the WeeRide to friends and family since the beginning of the year. To say they are selling faster than water in a drought is an understatement; we’ve even struck a deal with Mothercare,” Finished Newman.

WeeRide seats offer the following benefits:

Child’s weight is centre balanced to maintain riding dynamics
Child has unrestricted views – not parent’s back
Child's needs can be heard, seen and attended to more easily
In-built sleep rest provides comfortable sleeping position should child dose off

-ENDS-

For further press information and photography, please contact:

Andrew Durkin
MUSTARD PR
E: andrew@mustardpr.com
Tel: 01628 502605
www.mustardpr.com

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