NEW VALUE FOR MONEY ELISA IgG FOOD INTOLERANCE TEST TO BOOST HEALTH OF MILLIONS Monday 23 June 2008 PDF Print A simple test that offers fresh hope to millions of people keen to find out if what they eat is causing their chronic health conditions has been launched. The new intolerance2food website offers the best value home test on the market to help people identify how their diet could be damaging their, or their children’s, bodies. The test that can be done at home has been hailed as a potentially life-changing development that could dramatically boost the health of sufferers and their families. Nearly half the British population is thought to suffer from food intolerance at some time, which can cause them to react badly or feel unwell after eating particular foods or ingredients. Now people who want to find out whether what they are eating is doing more harm than good can find support from the website created by intolerance2food. The site features an array of easy-to-understand information and allows visitors to order a simple blood test that is sent for laboratory analysis. The Elisa IgG test costs just £149 – the lowest price test per food on the market in the UK – and checks people’s intolerance to 131 different foods. They can then read their confidential test results on-line. Food intolerance is difficult to detect as the adverse reaction can be delayed by several days. But it can be the root cause of a variety of ailments, from sickness and headaches to panic attacks and depression. It has also been linked to behavioural problems among children, including the hyperactivity disorder ADHD, as well as autism and moderate learning difficulties, which can have a damaging impact on family life. By taking the food intolerance test, it is hoped more and more people will be able to get back on the road to good health. Health experts have welcomed the introduction of the new test. Sue Lipscombe, a GP and Director of Migraine in Primary Care Advisors, said: “Migraine triggers vary widely and for many there may be an association with food. People often get cravings for sweet things as part of the attack and eat chocolate, for example, and then erroneously blame it for causing the headache. “A good test to isolate hypersensitivity triggers that people might not be aware of would be well worth while.” Sally Bunday, founder director of the Hyperactive Children’s Support Group, added: “Studies, including those carried out at the Institute of Child Health, found foods – including fresh, everyday foods – could contribute to conditions such as epilepsy, ADHD, hyperactivity, aggression and mood changes. “With the problems parents encounter trying to establish which foods or food groups are the culprits, it can be impossible using a simple trial and error method. We are always seeking ways to help our families that may make identification of possible intolerances easier and more affordable.” For further information visit www.intolerance2food.com Media contact: Julian Reader, MPS International Tel: +44 (0) 20 7348 6033 Mobile: +44 (0) 7770 917716 Email: email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of MPS International in the following categories: Children & Teenagers, Men's Interest, Entertainment & Arts, Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Environment & Nature, Sport, Motoring, Food & Drink, Business & Finance, Travel, Education & Human Resources, Medical & Pharmaceutical, Media & Marketing, Farming & Animals, Retail & Fashion, Public Sector, Third Sector & Legal, for more information visit http://pressreleasewire.responsesource.com/about.