ENGLAND’S EURO CUP FAILURE CAUSES XMAS STYLE ‘BOYS’ TOYS’ SPENDING Tuesday 24 June 2008 PDF Print Statistics have revealed that during the peak European Championships playing times of 7-9.30pm ‘bored men’ in the UK are ditching the football and instead hitting the internet and buying video game consoles and ‘gadgets’. Despite many electrical retailers predicting dismal sales due to England, Scotland, Wales and Northern Ireland being out of the Championships, internet retailers are seeing purchases at a rate similar to sales during the Christmas period. The Managing Director of the UK's leading discount code, Shoppers Revenge website believes that England’s failure to qualify for the European Cup in Austria and Switzerland is directly responsible. Sales statistics from the UK’s leading online discount and shoppers revenge website show that since the start of the European Cup, ‘gadgets’ and games consoles have been bought at a rate comparable to Christmas sales, with over 230% more purchases than forecasted, based on previous sales records. Despite many retail analysts predicting doom and gloom when it came to consumers buying gadgets and alike because of England, Scotland, NI and Wales not reaching the finals, www.MyVoucherCodes.co.uk noted that during the peak football time of 7pm - 9.30pm, personal media players, GPS Satellite Navigation devices, mini helicopters and video game consoles such as the Xbox 360 and the PlayStation 3 saw a huge increase in sales across the UK. The sales anomaly was initially spotted during the first week of the competition and the company set about trying to investigate why there was such a peak and tracked it down to a specific time of the day, when the Euro Championship games were being played. More men are purchasing games consoles and ‘boys’ toys’ to fill their time which would have been took up with supporting their team, according to Managing Director Mark Pearson, who said, “As soon as we spotted the sales increases, it was obvious as to the reason. There is simply no other explanation! Perhaps men are trying to fill their time with these fun purchases to get over the fact that none of the countries who make up the UK are taking part of the tournament,” He continued, “All I can say is that there must be a lot of disappointed wives and girlfriends, who thought that they would actually get to spend more time with their partner over the duration of the competition – it’s obvious that for many, this isn’t the case, as they’ll be surfing the internet, playing video games, or flying their mini helicopters instead!” www.MyVoucherCodes.co.uk is the largest directory of active UK discount codes, some of which offer up to 30% off purchases from large LCD televisions and holidays. MyVoucherCodes launched 16 months ago and in that time has become the leading free voucher and discount code Website in the UK. The site has now had 30 million unique visitors *, and over 175,000 people have now signed up to the weekly newsletter that delivers the latest bargains and discounts into their inbox. The site monitors and updates the new vouchers and discount codes every day thanks to a combination of people sending them in to help other consumers and the site owner using technology to keep a watchful eye on the market place. For more information visit www.myvouchercodes.co.uk ENDS EDITORS NOTES For more information on the gadgets purchased or to set up interviews with Mark Pearson please call Rich Leigh, 10 Yetis Public Relation Agency, on 01452 527898 or email firstname.lastname@example.org My Voucher Codes has been featured in the likes of The Times, The Independent, The Sun, The Metro and on the BBC. *This is unique visitors and not repeat browsers QUIZ QUESTION The first journalist to come back to us with the correct answer for the following question wins an unbranded gift (so you can pass it on if you don’t want it – the last one we gave away was a Jelly Belly Machine!). Send your answer to email@example.com Q: What is the no.1 selling PS3 game of this year? Give it your best shot! This press release was distributed by ResponseSource Press Release Wire on behalf of 10 Yetis PR and Marketing in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Consumer Technology, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.