Skip navigation
Follow Pom-Bear

October is Walk to School month so make sure you leave the car at home and get the kids walking!

WHY WALK TO SCHOOL?
According to the most recent figures available (1), our kids are in danger of becoming a generation of ‘backseat children’, with 41% of primary school kids now being driven to school.

Perhaps the most important reason for walking to school is to enable kids to develop road safety awareness. Children see things differently to grown ups – their peripheral vision is two-thirds that of an adult (2) and they have difficulty determining where noise is coming from. They also cannot judge the speed and distance of vehicles.

Another key benefit of walking your children to school is that it helps to promote a healthier lifestyle, which includes making sure they get enough physical exercise every day.

The Department of Health (3) recommends that children take an average of 13,000 steps per day, to guarantee enough exercise to avoid the threat of obesity and diseases such as diabetes and osteoporosis in later life. Currently, only six out of ten boys and four out of ten girls achieve the recommended one-hour of moderate physical activity every day? (4)

However, safety is clearly a key concern in letting kids walk to school with just 12% of 8-10 year olds in 2006 travelling to school without an adult (5), compared to 80% of 7-8 year olds in 1971. (6)

FOLLOW THE BEAR AND WALK TO SCHOOL SAFELY
Pom-Bear recognises the many benefits for kids of walking to school and offers the following safety advice for parents supporting Walk to School month this October.

POM-BEAR'S SAFE WALKING TIPS
1. Teach your children the Green Cross Code (7) and ensure they put this into practice every time they’re out walking. Children should not walk to school alone until they have learnt and confidently practice the code
2. Where possible, walk on pavements, keeping well away from the curb, and always walk between your children and the traffic
3. Make sure they can be seen at all times by using reflective and high visibility clothing. This is especially important at night and as the mornings and early evenings become darker during winter
4. Hold their hands firmly at all times
5. Teach them to pay attention when walking and never listen to personal stereo systems, use mobile phones or hand-held games

MADE FOR KIDS…
Pom-Bear is a fun teddy-bear shaped potato snack that children love. Deliciously crisp and light they melt in the mouth to give a unique taste.

…WITH PARENTS IN MIND
Pom-Bear is also one snack that you won’t mind them having. Each pack is made from the best quality potatoes and contains:
o No artificial colours or flavours
o No artificial preservatives
o Now with 25% less salt & 50% less saturated fats

WIN FOLLOW THE BEAR WALKING KITS!
Visit www.pom-bear.co.uk for more information about the Follow the Bear campaign and Pom-Bear snacks, and for a chance to win Pom-Bear Follow the Bear kits (worth £15), which contains a Follow the Bear high visibility jacket and sports bag, so your child will be seen at all times on their way to and from school, plus a multi-pack of Pom-Bear potato snacks for your kids to enjoy as part of a balanced diet.

CONTACT NICKY GARVEY:
nicky@bottomlineconsultancy.co.uk
01992579990


(1)http://www.dft.gov.uk/pgr/statistics/datatablespublications/...
(2)http://www.walktoschool.org.uk/content/teaching_road_safety....
(3)http://www.dh.gov.uk/en/index.htm
(4)http://www.privatehealth.co.uk/news/september-2007/minority-...
(5)http://www.dft.gov.uk/pgr/statistics/datatablespublications/...
(6)Mayer Hillman, 1991
(7)http://www.direct.gov.uk/en/TravelAndTransport/Highwaycode/D...

This press release was distributed by ResponseSource Press Release Wire on behalf of The Bottom Line Consultancy Ltd in the following categories: Children & Teenagers, Health, Women's Interest & Beauty, Education & Human Resources, for more information visit http://pressreleasewire.responsesource.com/about.