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With 114 packs of fish fingers being sold every minute in shops across the UK* Findus is bringing its famous fish fingers back to an eager public.

The Findus name is synonymous with fish fingers and now they’re back and better than ever.

Launched this week Findus The Fisherman 10 Fish Fingers are made from 100% sustainable Alaskan Pollock fillet - a natural source of Omega-3. They can be oven baked or grilled, rather than fried, to be lower in fat and give that delicious crunchier crumb.

Fish fingers were first launched in 1955 and in their first year 6,000 tonnes of fish fingers were eaten, and by 2005 – when the product celebrated its 50th birthday – 15 billion had been sold.

Fish fingers were voted Britain's favourite childhood food in a survey of men and women aged 25 to 45 by supermarket chain Iceland, and while fish fingers are often thought of as childhood food two-thirds of those sold are actually eaten by adults*.

Findus The Fisherman 10 Fish Fingers got a big thumbs up with taste panels throughout their development and are set to become a regular feature in family freezers up and down the country once more.

Commenting on the new release Lynn Saul, head of marketing at Findus Ltd., says: “There’s no doubt that the UK is a nation that loves its fish fingers, and our new Findus The Fisherman 10 Fish Fingers will undoubtedly be a hit with consumers.

“This is not only because of their great taste but because people are increasingly understanding that convenient food, fresh from the freezer, can be a nutritionally sound option for busy mums and dads - and our new Findus The Fisherman 10 Fish Fingers fit perfectly into people’s busy lifestyles without compromising on taste, quality or ethics.”

The fish finger market is currently valued at £86.9m, which is an increase of 7% over the last year.

Findus The Fisherman 10 Fish Fingers will be available from Iceland and independent retailers and the 300g packs have an RRP of £1.65.

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For further information/images contact:
Zara Reid, Rose Reid Media; T: 05600 752008 E: zara@rosereidmedia.com


Notes to editors:
The Story of Findus Ltd.
Findus has its origins in the Nordic region. In 1941, Marabou, a Swedish confectionery company acquired a small factory in the Northwest of Scania (Sweden) - with a brand called Findus.

In 1962, Marabou sold the Findus business to Nestlé, and it remained under Nestlé ownership until January 2000, when it was sold to EQT Scandinavia BV.

With a turnover of approximately EUR 800 million Findus has a presence in Norway, Sweden, Finland, UK, France, Spain, Germany, Denmark, Czech Republic, Slovakia, Hungary, Thailand and Australia, employing around 3,000 people.

Cool Britannia
In April 2005 ownership of Findus Ltd. was transferred from EQT, to the private ownership of Geir Frantzen, previously a senior manager at Swedish parent company Findus AB.

Commenting on his takeover Frantzen says: “It was an enormous step to take but the UK food market is one of the most dynamic and exciting in the world right now and to not have taken the opportunity to buy into it would have been foolish indeed.

“We understand the challenge facing busy consumers in today’s increasingly hectic world; they want good quality food with the minimum of fuss, that's why we're dedicated to making their choices easier by creating food solutions that are delicious and convenient."



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