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Popular Fantasy Betting Platform adds New Features, Soccerlens First to Score with White Label Version


London, UK – 1 July 2008 – Online fantasy betting leader BetUknow (www.betuknow.com) today revealed its new and improved website and announced that the popular service is also being offered as a white labelled product. As a result, online communities can now offer a unique football match prediction and fantasy betting service to their customers giving them a compelling insight and understanding of how football results should play out.

First to market with the white labelled version of BetUknow is football news site soccerlens.com. SoccerLens readers can now join a growing community of football aficionados who discuss and place fantasy bets on the results of football matches. The statistics and trends of this fantasy betting are made available to the BetUknow community enabling them to make better and informed decisions about any real bets they wish to place. The solution is labelled “SL Predictor” and can be found under: http://predictions.soccerlens.com.

The improved BetUknow website offers a new and innovative betting tool, which integrates the opinions of the masses into a solid betting recommendation. This involves a complicated statistical analysis, which increases the prediction quality of the BetUknow platform. BetUknow’s service also provides access to live odds feeds from leading bookmakers, so that members can opt to play for real as well as having a fantasy flutter.

Zohar Alon, CEO, BetUknow said, “It has always been our intention to enlarge the ever growing BetUknow community through white label partnerships. Soccerlens is one of the web’s leading football blogs and we’re delighted to give its readers this great value-add tool. We expect to announce further white label partnerships in the near future.”

Ahmed Bilal, owner of Soccerlens.com said, “It only took a couple of weeks to turn the BetUKnow offering into the branded Soccerlens.com predictor and it’s already a popular addition. Our readers became fans of the predictor during the European Championships and they can’t wait until the new Premier League season starts in six weeks.”
“BetUknow gives users a unique understanding of how to manage and place bets, based on information only previously available to bookmakers. BetUknow’s white label offering can be deployed in only a matter of days.” Mr. Alon added.




ENDS



About BetUknow
BetUknow is a web community where football bettors join to share their knowledge of Premiership and European Football teams in a fantasy betting and prediction environment. With over 5000 members BetUknow is one of the largest growing football fan community sites. Each month BetUknow hosts free to enter competitions where members can win real prizes such as Amazon UK vouchers.



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