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- ‘Over three-quarters of dental professionals see
children with acid erosion every week’ –

New research from Sensodyne reveals that more than three-quarters (79%1) of dental professionals are seeing the effects of acid erosion on children’s teeth on a weekly basis. Caused by the acids found in everyday food and drinks, such as fizzy and soft drinks and fruit, the condition can lead to the erosion of teeth and – over time – could affect their appearance.

Acid erosion is a growing problem in children with up to 30% of 12 year olds and up to 53% of five-year olds exhibiting tooth surface loss2. Further consumer research shows that while 94% of British parents know that acidic foods and drinks can damage their children’s teeth, the reality is that many do not understand which items are acidic .

• Dentists believe the main causes of acid erosion in children to be the consumption of carbonated drinks without a straw (52%) and the frequent drinking of soft drinks (36%)1
• Over a third (34%) of parents are unaware that soft drinks could pose a risk to their children’s teeth3
• Only 28% know that fruit can be harmful to teeth3

Crucially, it is not just what is eaten that can cause acid erosion, but also how foods are consumed that can cause acid erosion. Nearly two-thirds of parents (64%) said that their children consume fizzy drinks without a straw, and over half (58%) said they regularly cover their food in acidic sauces or dressings – both of which can contribute to the condition3.

In response, Sensodyne Pronamel for Children – a new toothpaste specifically designed to help protect teeth from the effects of acidic food and drinks – has been launched. Used daily, it helps to re-harden acid-softened tooth enamel and limit toothwear during toothbrushing. Sensodyne Pronamel for Children also has all of the benefits of regular toothpaste.

Professor Jimmy Steele of the School of Dental Sciences at The University of Newcastle advises: “Adult teeth generally start to appear when children are six years-old and need to last a lifetime, so protection from an early age is key.

Whilst children should not be discouraged from consuming acidic food and drinks, it is important for parents to be aware of the issue to ensure they take small steps to minimise the risk to their children’s teeth.”

Simple measures recommended by Professor Steele to help protect children’s teeth from acid erosion include:
• Discourage children from swishing acidic drinks around or holding them for prolonged periods in their mouth
• Instead encourage them to drink acid drinks with a straw placed towards the back of the mouth away from teeth
• Encourage children to avoid brushing their teeth immediately after consuming acidic food or drinks as this is when the enamel is at its softest - it’s best to wait as long as possible after an acidic meal or brush beforehand
• Ensure you take your child for regular dental check-ups and talk to a dental professional about any concerns you or your child may have
• Use Sensodyne Pronamel for Children twice daily with a medium-soft toothbrush

Sensodyne Pronamel is the most effective toothpaste for the prevention of acid erosion. For further information visit www.pronamel.com

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For more information, please contact the Sensodyne press office on:
0845 880 0449 / sensodyne@redconsultancy.com



Notes to editors

Sensodyne Pronamel
Sensodyne Pronamel for Children can be bought at all major supermarkets and pharmaceutical stores nationwide and is priced from £1.99.

Acid Erosion
When acidic foods and drinks are consumed, the acids temporarily soften the tooth’s hard enamel surface and the tooth loses some of its mineral content. Over time, this acidic softening - particularly when combined with abrasion during toothbrushing - can lead to significant wear of the teeth, resulting in the enamel becoming thinner.

This press release was distributed by ResponseSource Press Release Wire on behalf of The Red Consultancy in the following categories: Children & Teenagers, Health, Women's Interest & Beauty, Food & Drink, for more information visit http://pressreleasewire.responsesource.com/about.