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National Kissing Day 2008
Patrick Swayze voted top big-screen kisser of all time

Britain’s all-time favourite screen kiss has been revealed as Patrick Swayze kissing Demi Moore in the 1990 blockbuster film, Ghost.

To celebrate the 13th annual National Kissing Day, its founder Denplan commissioned the survey to ask people to name their top three favourite screen kisses. Second most popular rated kiss was the Disney classic Lady and the Tramp, where pampered pedigree pooch Lady shares a surprise spaghetti kiss with loveable rogue Tramp (36%). In third place was Swayze again, this time with Jennifer Grey in the 1987 blockbuster Dirty Dancing as they kiss in public for the first time (35%).

Swayze’s still got it
Swayze was the clear favourite with the females surveyed, who voted Ghost (50%) and Dirty Dancing (43%) as their top two. The star of both blockbusters, who turns 56 this year, clearly remains a heartthrob for many.

Surprisingly more in touch with their feelings than previously given credit for, men voted for Ghost first (40%), Lady and the Tramp romped in second with 36% and one of the greatest romantic tragedies of recent time, Titanic, received 33% coming in third.

Oldie but not a goodie
Unexpectedly, classic films Gone with the Wind, From Here to Eternity and Breakfast at Tiffany’s all ranked low in the voting at sixth, seventh and tenth places respectively.

However, these still remain the favourites of the over 65’s, whose top three screen smooches were Lady and the Tramp (40%), Scarlett O’Hara and Rhett Butler’s tempestuous kiss in Gone with the Wind (36%), and Burt Lancaster and Deborah Kerr’s classic beach clinch in From Here to Eternity (36%).

Creator of the first National Kissing Day back in 1995 and Denplan Managing Director, Stephen Gates, said: “We created National Kissing Day as a fun way to raise the profile of dentistry among consumers so that it had a connection with everyday life and not just six-month check-ups.

“While oral healthcare is a serious matter impacting general health, being sombre about it doesn’t necessarily always get the message across – people tend to think ‘that doesn’t apply to me’. National Kissing Day is a great opportunity for people to kiss their loved ones and remember the importance of oral healthcare; we hope everyone will be doing that today.”

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About National Kissing Day – July 6th
Denplan first registered National Kissing Day in 1995. It wanted to build awareness of dentistry so that it became a more important part of everyday life, beyond the six-month check up.

Denplan launched the build-up to the first National Kissing Day on Valentine’s Day 1995. Since then, the event has become so widely accepted that other well-known brands have borrowed the National Kissing Day theme over the years, including Argos, Interflora, Holland and Barrett.

About Denplan www.denplan.co.uk
Denplan Ltd., part of the AXA Group, is the UK's leading dental plan provider with an approximately 80% market share. There are more than 6,500 dentists treating Denplan Patients nationwide (around a third of General Dental Practitioners) and over 1.8 million registered patients. Two dentists who pioneered the concept of dental payment plans established the company in 1986. Today Denplan provides a range of plans for adults and children, enabling patients to spread the cost of their dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life.

Denplan Care: all routine and restorative care + worldwide dental A & E cover
Denplan Essentials: routine care only + worldwide dental A & E cover
Plans for Children: routine and other agreed care + worldwide dental A & E cover
Denplan Emergency: worldwide dental A & E cover only
Denplan Enhance: interest-free patient loans of £250 – £25,000 for dental treatment
Company Dental Plans: company funded, voluntary and flexible benefit schemes

Denplan also provides a range of professional services for its member dentists, including the Denplan Quality Programme, Denplan Excel accreditation programme and Denplan Training.

Patient enquiries telephone: 0800 401 402 Dentist enquiries telephone: 0800 328 3223

About AXA
AXA is a world leader in financial protection. AXA’s operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of 31 December 2005, had €1,064 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.

AXA ordinary shares are listed on the Paris Stock Exchange; AXA American Depositary Shares (ADSs) are listed on the NYSE under the ticker symbol AXA.

Note to editors:
The kissing question was placed on an online consumer omnibus survey hosted by ICM Research between 6th and 8th June 2008, in which a demographically representative sample of adults aged 18+ was collected.


For more information contact:
Louise Ellis or Helen Bowden Aideen Kavanagh/Lia Dean
Lawton Denplan Press Office
t. 023 8082 8500 t: 01962 827 997
e. louise.ellis@lawton.co.uk e: pressofffice@denplan.co.uk


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