ETHICAL, ORGANIC and FAIR TRADE SKINCARE from Bio Etic Tuesday 8 July 2008 PDF Print Bio Etic skincare ticks all the beauty boxes for today’s discerning consumers. The products are guaranteed ethical, organic and fair trade. And, not forgetting beauty products’ primary purpose, they are effective, therapeutic and a joy to use. Eleven products comprise this deliciously sensual top-to-toe range. The products are enriching, exotic and subtle – perfect for people who want to treat themselves, but not at the expense of others. The Bio Etic range has been carefully crafted using pure organic plant ingredients from around the world. This innovative range comprises many exciting natural ingredients from pink guava to organic quinoa (pronounced keen-wah) and Inca Inchi oil to Mafura butter. These enriching raw ingredients are beautifully blended with essential oils, organic honey, organic sesame oil and organic cane sugar to deliver skincare products that are truly ethical, therapeutic and effective. Bio Etic Body Butters and Cream • Shea Butter from Burkina Faso (100g tin, £9.85) o Used for centuries in Africa because of its exceptional composition, Shea butter protects and deeply nourishes dry skin and hair. o Use: Massage into dry skin; use as a mask on hair before shampoo • Protective Skin Butter with Mafura from Zimbabwe (100g tin, £9.45) o Mafura butter is rich in essential fatty acids, is extremely nourishing and can help restructure the epidermis. Enriched with Vitamin E oil it has anti-oxidant properties too. This product has a natural, sweet pineapple fragrance. o Use: Massage all over the body for soft, silky skin • Body Cream with Shea Butter (100ml, £10.25) o A deeply moisturising cream that is nourishing and protective with organic sesame oil that is rich in essential fatty acids and renowned for its restructuring power and organic honey that is soothing and nourishing. o Use: rub this rich cream all over the body – suitable for the whole family. Bio Etic Day Cream, Night Cream & Hand Cream • Organic Day Cream with Pink Guava from Brazil (50ml, £10.25) o Pink Guava has a high vitamin C content and is deeply moisturising. This day cream combines it with organic sesame oil, Shea butter and organic honey for the ultimate nourishing, moisturising bliss. Its sweet, floral fragrance is light and refreshing. It is also becoming known for its anti-wrinkle properties(1) from a revolutionary new maize extract. o Use: Smooth into the face and neck each morning for silky, radiant skin. • Organic Night Cream with Inca Inchi Oil from Peru (50ml £10.25) o Inca Inchi oil is cold pressed to retain its high omega-3 content which acts by protecting and moisturising normal to dry skin. This coveted oil is combined with organic sesame oil, organic honey and Shea butter to help nourish and regenerate the skin. It has an exotic, sweet fragrance. The cream is also becoming known for its anti-wrinkle properties(1) from a revolutionary new maize extract. o Use: Massage gently into the face and neck last thing at night. • Bio Etic Organic Hand Cream with Aloe Vera (75ml, £10.25) o Perfect for dry, damaged hands, the aloe vera in this hand cream helps to calm irritated skin and speed up skin healing. With organic sesame oil, Shea butter and organic honey, this deeply moisturising hand cream rapidly sinks into the skin. Bio Etic Skin Care/Body Care • Bio Etic Sugary Exfoliating Care with Bolivian Quinoa (125ml, £10.95) o The organic Quinoa (pronounced keen-wah) and fair trade sugar exfoliate and soften the skin’s surface maximising the protective, moisturising action of the organic sesame oil. It has a delicious, natural pineapple fragrance. • Bio Etic Light Legs Oil with Ginko Biloba (150ml, £10.95) o Six essential oils – tea tree, palmarosa, patchouli, rosewood, tangerine and lemongrass – combine with circulation-boosting Ginko Biloba extract and anti-oxidant Vitamin E oil, to create a refreshing oil to help stimulate and lighten tired legs. As the oil is dry when applied, it goes very easily into the skin, leaving your legs feeling relaxed and refreshed. o Use: massage into the legs to both stimulate the circulation and treat the skin’s surface. • Bio Etic Multi Skin Care Oil (150ml, £10.95) o Thirteen plants from five continents are packed into this sensual multi-skin care body oil. A unique, exciting synergy is created by combining vegetable extracts of Andiroba, stimulating Maca and Devil’s Claw to help combat fatigue and aching joints with essential oils of wintergreen, clove, camphor, Scots pine, tea tree, rosemary, juniper and Copaiba to tone up and stimulate. The oil massages very easily into the skin leaving the area soothed and warming the area massaged. o Use: Massage into the arms and legs to revive and refresh the skin and senses. Bio Etic Shower Gels You can either stay in or go out with Bio Etic Shower Gels. Enjoy a wonderful night out after showering with the sensual stimulating aphrodisiac properties of Maca found in the Secrets of Aphrodis or stay in and relax with the Silky Secrets of the World with Buriti oil. • Secrets of Aphrodis Sensual Shower Gel with Maca and Cane Sugar from Peru (200ml, £6.45) o Enjoy a sensual shower with the stimulating and allegedly aphrodisiac Maca extract carried in this ultra-soft washing base of organic cane sugar and coprah oil. Enjoy its natural vanilla fragrance and smooth sensation, free of irritant foaming agents. o Use: Pour onto a flannel or body scrunchie and smooth onto the skin in deep circular movements. • Secrets of the World Silky Shower Gel with Buriti Oil from Africa (200ml, £6.45) o This silky shower gel is soothing and nourishing with a sweet, light fragrance. Organic Buriti oil is rich in carotene and pro-vitamin A for the ultimate caring base, while organic sesame oil and organic cane sugar extract give further soothing nourishment to your skin. o Use: Wash onto your skin with a soft flannel or sponge and gently massage the skin under a warm shower. Suitable for all the family. Bio Etic products are available from good health food shops, Wholefood Supermarket in Kensington, Fresh and Wild stores, online at www.revital.com or by calling 0870 458 3112. For more press information, detailed notes to editors regarding raw ingredients, organic and fair trade approvals or to ask for samples or images, contact: Katherine Selby, PR Workshop, 0208 657 4422 email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of PR Workshop in the following categories: Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.