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Press Release: London, 8 July 2008 – ta-daa! – a unique online service for creating highly-customised stationery and gifts – launches this week.

The UK’s £1.3 billion greetings card industry this week saw the official launch of ta-daa! (www.ta-daa.co.uk) – an innovative website that enables customers to truly personalise stationery and gifts with their own characters and wording.

Using the interactive drawing board and a choice of over 300,000 feature combinations, ta-daa! users create distinctive characters – from toddlers to teenagers, dogs to Dads and everyone in-between. The bespoke characters and text are applied to a range of contemporary template designs that can be adapted for all occasions – Christmas cards, party invitations, birth announcements, address labels and much more.

The team behind the concept – mother-of-three Sarah Dennis and mother-of-two Jeannette Fuller – wanted to build a product that the whole family could enjoy creating.

‘From the outset we wanted to enable people to have fun creating something that is both unique and of exceptional quality’, says Sarah. ‘Greetings cards seemed an obvious place to start given how many people send every year. The concept has developed from there to include a much wider range of products. For example, our users can now personalise stickers for use with a ta-daa! reward chart or use them in schools as an award for good work.’

In the UK the average number of greetings cards sent is 55 per person per year – the majority of which are sent in December. ‘Christmas cards tend to be generic, impersonal and a daunting annual chore,’ suggests Jeannette. ‘Now, by logging onto ta-daa! customers can create beautiful and memorable Christmas cards that are fun to design and that will amaze their recipients.’

For further information, interviews and high-res images, please contact:

Sami McCabe
m: +44 (0) 7789 777 440
t: +44 (0) 20 8849 8180
e: sami@forgelondon.com

Editors’ notes

• Jeannette and Sarah conceived ta-daa! in 2006
• ta-daa! uses a brand-new application of Flash technology which, uniquely, generates print-ready .pdf files
• A percentage of all ta-daa! Christmas card sales is donated to the National Autistic Society (www.nas.org.uk), selected because Sarah’s son has Asperger syndrome
• The ta-daa! product range will soon be expanded to include kitbags for children and clothing

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