INNOVATIVE APPLICATIONS LEAD THE WAY FOR SMS Wednesday 9 July 2008 PDF Print The future is bright for SMS applications as the winners of the first ever SMS Developer Challenge from Esendex are announced. The competition invited talented developers form across the globe to submit their ideas for innovative use of 2-way SMS, with industry leaders judging the entrants based on criteria including customer benefits, commercial potential and ease of use. Judges Mike Short, Chairman of the Mobile Data Association, Ewan MacLeod, Editor of SMS Text News, and Adam Bird, Managing Director at Esendex, awarded first place - a cash prize of £1,000 - to TextQube. Developed by UK-based Reynardine Software, TextQube makes it very easy for companies to mobilise their existing data by simply querying database information on a PC by SMS. The judges all agreed that TextQube has real potential to drive more innovation in 2-way SMS as it allows businesses to trial a service to assess the business case before committing to further development and enhancements. Mike Thompson of Reynardine Software comments, "It’s terrific to win this competition and a big thanks to Esendex for the opportunity to demonstrate the product and Reynardine's passion for efficient 2-way communication by mobile. TextQube is fantastic for SMEs that want to mobilise and control information on a new level." Two runners-up have been awarded £500 each, CotralisSMSGPS from the Netherlands, and CallMeBack from Singapore. CotralisSMSGPS, chosen because it uses SMS to augment a blog post with a location, enables blog postings to be made from anywhere. Conference call service, CallMeBack was chosen due to its ability to use SMS to put the user in control of a conference call. Mike Short comments, “All entries to the challenge have shown extraordinary levels of creativity and innovation. Dedicated to the mobile industry, I’m always eager to know about new developments so it was interesting for me to see the ideas that people have for the use of 2-way SMS.” “As a mobile fanatic, I’ve really enjoyed judging this competition” says Ewan MacLeod. “The high quality of entrants reflected the interest in technology for the future of SMS as a communication and business service.” Adam Bird explains, “We’ve been delighted by the interest that has been generated by the challenge on a global scale. It’s great to see new and fresh ways that SMS can be used in business, while giving individuals the chance to demonstrate their talents at the same time.” About Esendex Esendex offers a simple, intuitive solution to a recurring business problem: how to rapidly and reliably communicate to customers or employees, wherever they are. At Esendex, every message matters. Our intuitive internet-based services are used by thousands of organisations around the world to deliver SMS and voice messages quickly and effectively. Around the clock monitoring by our own in-house technology team ensures that your message is a priority, every time you press ‘send’. Our tools enable businesses to be nimble with their communications. In seconds, you can reach your entire customer base or workforce. You’ll be sure that the message has got through. Like we say, every message matters. Esendex’s head office is in Nottingham, England, with offices in Spain, France, Ireland and Australia. For more information about Esendex, please visit www.esendex.com or read our blog at www.esendex.com/en/Esendex-Blogs/Esendex-Blog For more information, please contact: Stephanie Marshall / Dana Corson Berkeley PR T: 01629 826942 E: firstname.lastname@example.org W: www.berkeleypr.co.uk ENDS This press release was distributed by ResponseSource Press Release Wire on behalf of Berkeley Global in the following categories: Consumer Technology, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.