Successful UK network to launch in Liverpool following £260,000 investment deal.
In a survey of over 600 Liverpool-based professionals aged 25 - 45, conducted by CitySocialising, results showed that over 85% of those who had moved to Liverpool within the last 2 years, arriving with no social network in place, found integrating into city life a "slow" and "difficult" process. Meeting new people in Liverpool, they commented, was “not as easy as they thought it would be.” 90% welcomed a service in Liverpool to help connect them with new local friends to explore the city's "fantastic" social and cultural scene with.
Plus, 58% of the local professionals in this age group that had lived in the area for more than 2 years, stated that they would be keen to find new friends in Liverpool to go out with outside their usual social and work circles. The main reasons given were because their friends were moving out of the city, were settling down and having children or simply because they had too little time to organise their social lives and that there was no easy way to meet new people from their local area within the city.
Throughout March and April 2009, CitySocialising, the UK's leading online and offline social network for outgoing professionals, embarked on the research-finding mission in Liverpool to find out about the views and experiences of young professionals in the city ahead of its plans to launch a network in the city in July 2009, following more than a quarter of a million pound investment deal.
CitySocialising’s growth plans amidst the tough economic climate signal a step away from virtual networking, where users can accumulate thousands of online “friends”, towards making genuine, real world connections and harnessing the power of the internet to reinvigorate local communities and networks.
The views of those polled in Liverpool reflected the opinions of CitySocialising's approximate 50,000+ members based across 12 UK cities ( with Liverpool being one of seven new cities being launched in June and July 2009) Sanchita Saha, CEO of CitySocialising commented:
“Liverpool is such a cool and vibrant city with so much going on and the people we've met here are really warm and welcoming and socialising in Liverpool is a lot of fun. But, as with all cities, the fast pace and transient nature means it can still be difficult to integrate and meet people from your local community. We provide people new to Liverpool a fun and easy way to socialise with other people that have the same interests as them.
“Plus, the older and busier you get the more difficult it becomes to meet new friends outside your usual network. The results of our research has given us confidence that the network will do a lot of good in the city. Our fast growing member-base across the UK and the recent investment are a great indicator that the CitySocialising network is one that is providing a valuable service to city-based professionals and a refreshing alternative to social networking in the virtual world."
Throughout the whole of June and July 2009, they will be hosting a series of 14 launch events across the UK for both new and existing cities. The Liverpool date has been confirmed for Wednesday 8th July 2009 at Heebie Jeebies. Visit http://liverpool.citysocialising.com to register for a free invite to the launch event.
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For more information, please contact:
Christian Kudzi, Christian@citysocialising.com Tel: +44 (0) 20 7940 9912 / Mob: +44 (0) 7803 053313
Press Enquiries: Email: email@example.com or call 020 7940 9911
Launched in January 2007 with funding and support from the Prince’s Trust, CitySocialising is now available in 19 UK & Scottish cities including London, Manchester, Leeds, Glasgow,and Bristol,
The company recently raised £260k of investment from a syndicate of investors and management lead by the London Business Angels Network to fund further growth into new cities, complete the development of the new web platform and initiate marketing.
The second version of the site will include live city event listings, bespoke event creation tools, much improved social networking functionality and a site redesign and alongside Liverpool, will also launch in further new cities,including Newcastle,Sheffield,Cardiff, Basingstoke,Oxford, and Reading
Research Results: 621 people aged 25 - 45 questioned.
35% of those questioned (217) were newcomers to the city (had been in Liverpool for less than 2 years)
65% of those questioned (404) had been based in Liverpool for 2+ years or were Liverpool locals.
Of the 217 newcomers, 85% (186) stated they found it "slow" and "difficult" to meet new friends to socialise with and integrate into city life.
Of the 217 newcomers, 90% (196) welcomed a CitySocialising Liverpool network to make meeting new people easier. Remaining 10% (21) "weren't bothered".
Of the 404 others, 58% (234) stated they would be keen to meet new people outside their usual social and work circles.
Of the 404 others, 53% (214) welcomed a CitySocialising network for the city. Remaining 47% (190) "weren't bothered".
In total, out of all 621 people aged 25 - 45 who were questioned, 83% (515) welcomed the launch of CitySocialising Liverpool saying that either they or somebody they knew would use the service.
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