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ZBD, the epaper for retail specialist, has confirmed that its epaper displays have been implemented by twelve pharmacy retailers within the Catalonia region of Spain, as part of an ongoing programme that will target more than 20,000 pharmacy stores throughout Spain. All of the projects have been brokered by ZBD’s VISION partner in Spain, Repromatic Trade, which joined ZBD’s VISION Partner Programme in 2009.

In 2002, a law was passed in Catalonia, stipulating that pharmacies within the region should label all customer-facing non-drug related products on the shelf (excluding drugs, which are kept behind the counter). To be fully compliant with the legislation, the labels are expected to display product information including price, price per unit, and volume/weight, with fines imposed for non-compliance.

According to Eduardo Molina, Managing Director for Repromatic Trade, it is believed that by the end of 2008, more than 90% of pharmacies had not yet complied with the labelling legislation, as Eduardo comments, “Although the law came into force in 2002, the majority of pharmacies have not yet taken adequate steps to ensure compliance. We are currently working on an ongoing programme with a number of pharmacy outlets to introduce ZBD’s electronic shelf labels to help them comply with this legislation. ZBD’s solution is proving popular because of its minimal infrastructure requirements and attractive, compact displays”.

Store owners that have already installed the solution are satisfied that their stores are now fully compliant with this legislation and no longer have to worry about being fined, but they have also benefited from having the flexibility to be more dynamic with their pricing and promotional strategies.

A drive to enforce the legislation was undertaken recently as a team of inspectors was ordered to visit the pharmacies within the region to check that they comply with the legislation, and to impose fines for non-compliance.

Commenting on the recent wins, Eduardo Molina said, “We believe that as ZBD’s solution is being implemented in more pharmacies, it is becoming widely recognised as the ideal solution within this market. We have noticed that the interest in ZBD’s electronic shelf labelling solution and its minimal infrastructure requirements is growing. More and more stores are showing their interest in better knowing and understanding how they too can adopt the solution in their own businesses.”

ENDS

Notes for editors

In-store imagery available on request.

About ZBD:
Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit www.zbdsolutions.com.

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile)|sarah.hool@zbdsolutions.com

ZBD Displays Ltd|Orchard Lea|Drift Road|Windsor|SL4 4RU|UK

About Repromatic Trade S.L.

Repromatic Trade S.L. has a founding business principle: to offer the retail market the best solutions to address specific issues. We are convinced that it is absolutely necessary to have deep knowledge and experience in the challenges that clients face when developing their businesses. Therefore, our role is to make available to our clients the most leading-edge technologies in order to help them meet these challenges.

This philosophy has allowed Repromatic Trade to offer the best quality solutions and advice, leading many clients to improve their business performance. Thus we gain our clients’ confidence and position ourselves as a trusted supplier of solutions, and as an expert consultancy partner.

Contact:

Tel: +34 93 795 91 83
David Ruiz, Sales Manager
d.ruiz@repromatictrade.com
C/Arquitecto Gaudí, 1-3|08350 Arenys de Mar|Barcelona|Spain
www.repromatictrade.com

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