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Miracle-Gro® Patch Magic®

The great winner of the evening was Miracle-Gro® Patch Magic®

The Scotts Miracle-Gro Company has harvested five of the prestigious 2010 GIMA Awards!

On the 1st of July, the Garden Industry Manufacturers’ Association (GIMA) received nearly 400 guests at the glamorous Midland Hotel in Manchester, where the winners of this year’s GIMAs would be announced.

The great winner of the evening was Miracle-Gro® Patch Magic®. This revolutionary new product combines grass seed, Miracle-Gro Plant Food and coir that actually expands to surround and protect the seeds and is guaranteed to grow anywhere – even on concrete! The product singlehandedly won the Award for Best New Product Garden Care, the prestigious Sword of Excellence for the best overall new product and Best Point of Sale Material. Patch Magic® comes in the depicted Gold Shaker jar, which was voted the Best Consumer Product Packaging. The same product also shares the Marketing Award of Excellence with Westland Unwins Seed Range. Miracle-Gro® Patch Magic® was only launched in 2010, but was already voted best new product in the Fertilisers & Chemicals section of the Product of the Year Awards 2010 and won the 2009 Glee New Product Award for Garden Care just before it was available in shops.

The Scotts’ website www.lovethegarden.com was also a finalist in the Best Supplier’s Information Website category and Weedol® Rootkill Plus™ was a finalist in Best Consumer Marketing.

Notes for Editors

The GIMA Awards are organised by the Garden Industry Manufacturers’ Association (GIMA); contact Rebecca Abbott, 225 Bristol Road, Edgbaston, Birmingham B5 7UB, 0121 446 5213 & 0121 446 6688, info@gima.org.uk, www.gima.org.uk

Products marked ® and ™ are trademarks of The Scotts Miracle-Gro Company LLC or its subsidiaries.

Further information

For further information and hi-resolution images, contact Geoff Hodge, trade PR for The Scotts Miracle-Gro Company on 01733 762042, mobile 07867 970754, geoff@lovethegarden.com

Go online:
Visit the Scotts Miracle-Gro website, www.lovethegarden.com

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