ST SWITHINS DAY PUTS THE MET TO THE TEST Tuesday 13 July 2010 PDF Print Most Brits know that The Met Office predictions can be as reliable as a cheap umbrella in April showers. After years of high profile bungles and promises of BBQ summers, perhaps it’s time the UK returned to a more traditional method of weather prediction… On July 15th, otherwise known as St Swithin’s Day, tradition says that whatever the weather is like on that day, it will continue in the same way for the next 40 days. So, rain on this day will mean an umbrella should be close at hand until the end of August. Sadly, regardless of the forecast method, almost one of the only things you can predict about British weather is that it will be unpredictable. Research from senz° umbrellas has found that unsurprisingly, 87% of Brits have been caught out in a rain storm with their umbrellas safe and dry at home. Add to this the fact that 72% of people have managed to remember their brollies only to have them blow inside out and 75% feel genuinely stressed in a crowd of umbrella users, it’s time to change old habits and start enjoying the weather! Enter the senz° storm umbrella. Created by three young ambitious Dutch design students, this innovative range of umbrellas are made of stern stuff, can slice through all winds up to 70MPH and do not blow inside out. A far cry from the ordinary umbrella, the asymmetrical design of senz° boosts its aerodynamic qualities, ending struggles with the wind, and the patented construction prevents it from inverting. The unique shape provides a perfect sight whilst walking plus super ‘eye-savers’ have even been added protect your eyes and the eyes of passers-by! Philip Hess, co-founder of senz° umbrellas, comments: ‘After three-thousand years of inadequate umbrellas, we are finally at the point of having created a smart design that will end the misery of malfunctioning umbrellas, even if you do need it for forty days straight…” Three sizes of senz° are available; XL; original; and mini; in a range of nine colours and designs. senz° umbrellas are available to buy online from €39.95 as well as at selected shops in the UK. For the shops nearest to you or to buy online visit www.senzumbrellas.com and start enjoying the weather! - ends – Notes to Editors: • For more press information please call Estelle, Beth or Julie at Publicasity on 020 7632 2400 or email firstname.lastname@example.org • senz° umbrellas are available from €39.95 at www.senzumbrellas.com • Three sizes of senz° are available; XL; original; and mini; o senz° original folding storm umbrella / mini - €39.95 o senz° original storm umbrella / original - €49.95 o senz° original storm umbrella / XL - €59.95 • The canopy of a senz° umbrella consists of water repellent polyester fabric, providing UV protection, while the rain drops simply slide off. • Selected sizes available in Pure Black, Passion Red, Cool Blue, Senzual Pink, Sparkling Silver, Warm Gray, Fat Gray, ‘Rain Symphony’ Design and ‘Twig’ Design This press release was distributed by ResponseSource Press Release Wire on behalf of Publicasity in the following categories: Men's Interest, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, for more information visit http://pressreleasewire.responsesource.com/about.