Video news releases launch on Response Source and SourceWire to help PR professionals engage with audiences Thursday 7 July 2011 PDF Print Video is a great way to enhance a story – it adds character and can allow complex messages to be presented to audiences in an authoritative and concise way Video news releases are now available on the Response Source/SourceWire Press Release Wire, giving PR professionals the ability to get messages across to journalists in a more engaging way. The option to include video with a text press release on both wires will allow PR professionals to illustrate their news and grab attention in a way not always possible with words alone. Daryl Willcox Publishing, the company behind Response Source and SourceWire, has created this example video news release to show PR professionals how video can help convey a message. It features company chairman Daryl Willcox at his Sussex farm speaking about the history of the company and the benefits provided to users. “Video is a great way to enhance a story – it adds character and can allow complex messages to be presented to audiences in an authoritative and concise way,” said Daryl Willcox, chairman of Daryl Willcox Publishing. “Online video has clearly been around for a while but people are more receptive to video now than ever before, so it's the right time to add video to our wires. Video news releases provide a way to communicate in an accessible format and also allow companies to increase search rankings.” This latest feature, which allows users to embed videos in press releases, complements existing social media press release capability such as including images and other files, embedded links, keyword tags, social media sharing and the ability to highlight key text. About Daryl Willcox Publishing Daryl Willcox Publishing (www.dwpub.com) provides information services for journalists and public relations companies. Launched in 1997, the company connects media professionals to create opportunities for timely, relevant press coverage. Products include the Response Source Journalist Enquiries System, SourceWire and Response Source press release wires, the Freelance Journalist Directory and the FeaturesExec Media Database. Over 2,500 companies use Daryl Willcox Publishing's media relations services, including around 120 of the top 150 PR Companies. For further information please contact: Claire Armitt flannel 01273 779449 firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of ResponseSource in the following categories: Business & Finance, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.