Reisser screws are the only screws that I can trust to provide the right level of performance and durability needed to do my job
60 Minute Makeover’s popular DIY Handyman showcases Reisser screws in brand new Channel 4 series, You Deserve This House, out now
March 5 2012 – Stockport, UK - Reisser, one of Europe’s leading distributors of high performance woodscrews and power tool accessories, has signed DIY star Stewart Parker as an ambassador for its brand.
You Deserve This House sees Stewart join presenter Amanda Lamb (A Place in the Sun) in a brand new feel-good property make-over show for Channel 4. In each episode, the popular Joiner can be seen using essential Reisser products - such as the trademark R2 screw and the innovative Cutter screw - to help create remarkable home renovations for unsung heroes within the community.
“I am delighted that I can be a spokesperson for the Reisser brand” said Parker.
“My TV work routinely involves me making furniture of the highest quality possible, in the shortest time available. Reisser screws are the only screws that I can trust to provide the right level of performance and durability needed to do my job, when working against the clock.”
This announcement marks the first time Reisser has taken onboard a brand ambassador to endorse their range.
Speaking about the association, Managing Director of Reisser, Charles Ledigo said: “We are delighted that Stewart Parker has accepted the role as our brand ambassador. He is a popular and likeable character who brings with him a high-level of technical expertise and professionalism. He is the best-qualified personality to explain about the progress made by Reisser in terms of quality, innovation and performance, with no compromises.”
The DIY star will be attending various promotional and retail events throughout the year, beginning at the NMBS Exhibition in Telford, Shropshire on 16 May 2012. Visitors to the Reisser stand can receive practical tips and demonstrations from Stewart on the day.
In addition to being featured on future branding, point of sale, digital and social media content, Stewart will continue to champion Reisser products on more upcoming TV projects.
Today, Reisser high performance products are available to the trade through distributors such as builder's merchants, fixing companies and mail order.
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Reisser is an International supplier of a wide and varied range of high performance woodscrews, ancillary products and power tool accessories for the joinery, construction, electrical, allied trades timber and builders merchants professions. For more information, please visit www.reisser.co.uk
Pak Pro Ltd is an associate company providing packaging and assembly work.
For more information contact:
Bramhall Moor Technology Park
T. +44 (0)795 429 5122
This press release was distributed by ResponseSource Press Release Wire on behalf of Reisser Ltd in the following categories: Men's Interest, Home & Garden, Media & Marketing, Construction & Property, For more information visit http://pressreleasewire.responsesource.com/about.