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The development money means children will be able to access facilities, and in many cases education, much easier than before.

The reaction follows a BBC report highlighting the increasing interest in global sports from the Indian population, a move that has seen many of the world’s biggest sporting institutions increase their investment in the country over the last few years.

Despite being a formidable force in the cricketing world, India’s 1.2 billion people have failed to make a serious impact elsewhere in the sporting world. A failure to win a single medal at the London Olympics and a football team that ranked 169th in the world reflects poorly on a country whose interest in sports is at what many believe to be an all-time high.

India’s population has a huge youth demographic and this, combined with other contributing factors such as its growing economy and increasing access to global media, has seen investment incline rapidly in recent years. The English Premier League is one of those organisations that have seen the potential of the Indian market, with clubs such as Liverpool taking serious interest in the potential talent pools the country could offer.

Through adopting a patient, long-term approach to the country’s sporting infrastructure, plans are already in place to fund schools and academies for the best young players, as well as colleges across the country for sports professionals. The development money means children will be able to access facilities, and in many cases education, much easier than before.

Steve Bellis, from Liverpool’s overseas development programme, is confident that their investment will mean positive effects for local communities. ‘India is full of talented, smart people and there is a real ‘can do’ attitude’, he says, as well as emphasising that teaching programmes regarding marketing, sports medicine and other aspects of the industry could also pay dividends in the long run.

A spokesperson for Interdean, leaders in international relocation, has released a statement following the report: ‘For such high profile investment to come to India, it really highlights the potential of the country’s population and infrastructure to turn itself into one of the major players in the global market.

‘As a country renowned for its innovation and enthusiasm, ventures by clubs such as Liverpool and organisations such as the NBA (who are also investing in a similar manner) can only mean positive things for the country. Professionals from a huge range of industries are seeing India as the world’s emerging market and it is no wonder many are deciding to relocate there permanently.’

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This press release was distributed by ResponseSource Press Release Wire on behalf of Interdean UK in the following categories: Sport, Travel, Transport & Logistics, for more information visit