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The DM Collaborators awarded Silver

Social media in particular is fast becoming our most common communication channel

Online Document Management community/blog, The DM Collaborators, secures LACP’s Spotlight award for Sarum PR and client EASY Software

Salisbury, UK – October 28th, 2014 – Boutique IT PR agency, Sarum PR has once again been recognised for its innovative, integrated and hard-hitting marketing and PR campaigns, this time securing a global communications award in the 2014 LACP (League of American Communication Professionals) Spotlight awards for the document management forum, The DM Collaborators.

Created with Sarum client, EASY Software UK, the DM Collaborators is a busy, collaborative, online community forum/blog for the Document Management (DM) industry. DM Collaborators celebrated its first year of operation in July 2014.

The LACP Spotlight Awards focus on highlighting and rewarding the best global PR and communication practices around the world. The judges awarded a Silver competition class winner position to the DM Collaborators blog (scoring 97 out of 100), placing it in the top 100 communication materials in 2014 and also recognising it with a Most Improved Honors award.

The DM Collaborators
The DM Collaborators online community, conceived and managed by Sarum for its client EASY Software, was started in July 2013 to provide a collaborative forum where industry experts can exchange ideas and opinions and comment authoritatively on current industry issues, stimulating debate and driving traffic to their own web sites. It is tremendously successful.

Featuring expert guest bloggers from around the world, the community forum offers a platform to discuss current and emerging issues in the market. Contributors include senior figures from industry body AIIM, independent journalists, and large as well as lesser-known DM technology suppliers.

Rich new content is being posted to the site all the time. Input from AIIM and the editor of DM Magazine in the UK boosts its sense of authority. Subjects covered through topical blogs range from mobile data capture, finance/payment efficiency, paperless enterprises, sustainability, data security, enterprise content management and ‘big data’.

The community forum presents a unique value-added opportunity for EASY’s industry partners, including Fujitsu, Cognite, Destiny Wireless, Touchstone FMS, DICOM Spigraph Group, and Document Manager Magazine. These organisations are invited to use the platform to publish thought leadership - raising their profile, drawing potential customers’ attention to topical issues, and driving traffic to their own web sites and blogs.

Speaking of the success, Carina Birt, founder of Sarum PR commented: “IT PR is changing all the time. Social media in particular is fast becoming our most common communication channel and content hub and this approach is the hallmark of Sarum PR. So it is especially rewarding to be recognised for our skills in using a social channel to underpin a very successful global PR and communications strategy.

We have worked with EASY Software for 14 years and we still continue to deliver hard-hitting, successful PR campaigns that blend traditional PR techniques with social media platforms to maximise their voice and brand awareness. Their confidence in us and our agile approach to PR continues to deliver the same great results now as when we first launched the UK company in 2000.”

About Sarum PR
Award-winning Sarum PR delivers strategic PR and communications services to UK, USA and European based clients and is run by Carina Birt who founded the agency 19 years ago.

Sarum includes amongst its clients Kainos, AIIM, EASY Software, Actuate, VoiceSage, Kallik, ProductLife Group and Sopra Banking Software. More at and @SarumPR

About the LACP
The League of American Communications Professionals LLC (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. More at

EASY SOFTWARE, which was founded in 1990 and is listed on the Frankfurt Stock Exchange, is Europe’s foremost provider of integrated document management technologies with more than 11,500 customers worldwide. Global and local companies rely on EASY’s comprehensive suite of scaleable document technologies to automate their businesses, improve productivity and efficiency and to meet increasing regulatory requirements.

EASY SOFTWARE is a Microsoft Gold Independent Software Vendor (ISV) and the second largest provider of SAP archiving solutions worldwide. EASY promotes it extensive suite of document management solutions both directly and indirectly through a network of 200+ global sales partners. More than 100 software development companies have created interfaces to EASY ENTERPRISE™, the company’s flagship solution.

EASY AG is headquartered in Mülheim a.d. Ruhr, with further offices and subsidiaries throughout Germany, Austria, the USA, Singapore, Turkey and the UK. More at @EASYSoftwareUK

For Further Information Please Contact
Carina Birt
Sarum PR
+44 1722 322916

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit