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today announced the launch and availability of its service in the UK and US.

Oslo, Norway – 28th October, 2014 – TIDAL, the first high fidelity lossless music streaming service with HD music videos and curated editorial, today announced the launch and availability of its service in the UK and US. The ideal service for those who care about quality, TIDAL welcomes music lovers to enjoy its extensive library of 25 million-plus tracks, 75,000 music videos and curated editorial articles, features and interviews written by experts. Ad free and available now for a monthly subscription of £19.99 / $19.99, visit www.tidalhifi.com or download the app from iTunes App Store or Google Play.

For further information, images or interview requests, please contact Alan Porter at alan@napthineporter.com / 07922 073208.

TIDAL has spent considerable time building up its extensive catalogue of lossless HiFi quality music and music videos. With distribution agreements signed with all of the major labels, including Sony Music Entertainment, Universal Music Group and Warner Music Group, TIDAL has also been working with many independent labels to offer a comprehensive catalogue that includes a wide range of genres to suit all musical tastes. TIDAL has also signed agreements with licensing organisations PRS for Music for UK and ASCAP, BMI, SESAC, and Harry Fox Agency for U.S.

Available across iOS, Android, network players, and PC/Macs, TIDAL offers high fidelity lossless sound quality, a prerequisite to enjoying music the way it was intended by the artists. Streaming at more than four times the bit rate of competitive services, users are able to enjoy TIDAL on a wide range of the world’s finest home and portable audio products. Possibly the most eagerly anticipated music streaming service by the audio industry, partnership and integration agreements have already been made with 34 of the world’s most respected audio brands, including: Anthem, Airable by Tune In Media, Astell & Kern, Audeze, Audiovector, AudioQuest, Auralic, Aurender, Bel Canto, Bluesound & NAD, Dan D'Agostino, Definitive Technology, Denon HEOS, DTS Play-Fi, Dynaudio, Electrocompaniet, Harman Omni, HiFiAkademie, ickStream, JH Audio, Linn, McIntosh, Meridian, MartinLogan, Paradigm, Polk, Pro-ject, PS Audio, Raumfeld, Simple Audio, Sonos, Steinway Lyngdorf, Wren Sound Systems with more to come.

More than just a music service, TIDAL users also have access to unique editorial created by music journalists and industry insiders. Ideal for those wishing to find out more about their favourite artists or for those looking to find new music, TIDAL’s expertly curated editorial includes album spotlights and daily updated features, including artist interviews, daily news articles, playlists and close-ups on artists, labels, sub-genres and historical eras. Weekly playlists also present highlights from the week's new releases and top recommended tracks.

“We are delighted that TIDAL has launched and that music lovers can now appreciate music the way it is meant to sound,” said TIDAL CEO Andy Chen. “But the music is just one part of the service. The expert editorial educates, entertains and enriches the music experience whilst the music videos complement the music perfectly. We are sure that TIDAL will quickly become the music streaming service of choice for all who appreciate high quality at every level.”
As an advertisement-free, lossless, CD-quality music and music video streaming service with extensive curated editorial expertise, TIDAL is available now in the UK and the U.S. for a monthly subscription of £19.99 / $19.99. To experience high fidelity streaming, visit the TIDAL website at www.tidalhifi.com.

TIDAL is initially tailored for the US and UK markets.

Notes to Editors

TIDAL music streaming experience at a glance:
• More than 25 million music tracks
• Lossless quality (FLAC/ALAC 44.1kHz / 16 bit - 1411 kbps)
• More than 75,000 music videos
• Curated Editorial provided by experienced music journalists and industry experts
• Dedicated apps available for iOS and Android phones and tablets
• Web player for PC/MAC
• Support for a wide range of home music network players: Anthem, Airable by Tune In Media, Astell &Kern, Audeze, Audiovector, AudioQuest, Auralic, Aurender, Bel Canto, Bluesound & NAD, Dan D'Agostino, Definitive Technology, Denon HEOS, DTS Play-Fi, Dynaudio, Electrocompaniet, Harman Omni, HiFiAkademie, ickStream, JH Audio, Linn, McIntosh, Meridian, MartinLogan, Paradigm, Polk, Pro-ject, PS Audio, Raumfeld, Simple Audio, Sonos, Steinway Lyngdorf, Wren Sound Systems with more to come.

Follow Tidal at http://facebook.com/tidalhifi and http://twitter.com/tidalhifi
TIDAL is available initially in the UK and the US. The music label agreement for TIDAL enables future launches in a total of over 50 countries.

TIDAL and WiMP HiFi are music streaming services owned by Aspiro Group, listed on the Nasdaq OMX in Stockholm, with HQ located in Oslo, Norway. The service was launched in 2010 and is also available in Norway, Sweden, Denmark, Germany and Poland.

About Aspiro
Aspiro is a media technology company on the forefront in the ongoing redefinition of music consumption. Through its subscription services TIDAL and WiMP, the company offers a complete music experience with HiFi quality audio, curated Editorial, and video. In parallel, Aspiro is a content provider to the online media industry through RADR, helping its partners to attract and retain visitors on their web sites. Read more on www.aspiro.com

For further information, images or interview requests, please contact Alan Porter at alan@napthineporter.com / 07922 073208.

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