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The aim of the competition is to increase awareness of the importance of quality design in workwear, and to raise awareness of workwear design

An international design competition for workwear design Lindström Award, held every two years, will take place in Tallinn this year. The competition is open to all European and Asian students studying textiles and design. In total nearly 250 students across the world registered for the competition with a total of 13 student sign-ups from the UK.

The aim of this year’s competition is to introduce the principles of sustainability in clothing and textile industry, including fields such as sustainable design, textile waste management and textile recycling.

This year’s challenge is to create and design a collection for the personnel of the Estonian department store Kaubamaja. Five finalists of the competition get to present their collections to the competition jury and representatives of Kaubamaja in a fashion show that will be arranged in Tallinn in February 2015. The finalist may be offered a possibility for a trainee period at Lindström.

The jury consists of textile artist Reet Aus, founder of Fits.me Heikki Haldre, Kaubamaja Customer Service and Human Resource Director Piret Suitsu as well as Lindström’s President & CEO Juha Laurio and Vice President Design and Brand Management Anna-Kaisa Huttunen.

13 sign-ups from the UK

From the UK, 13 students registered for the competition. The registrations came from eight universities across Britain, including Royal College of Arts, Manchester Metropolitan University, the Arts University Bournemouth and University of South Wales. The finalists will be chosen on 7th of November.

According to Heikki Haldre, head of the jury, the competition gives a good opportunity for design students to expand their knowledge on design processes. “In this competition, students will become a part of the design manufacturing industry. During the competition they will learn many new things about designing. This will definitively improve their chances in the future job market,” he added.

Anna-Kaisa Huttunen, Vice President Design and Brand Management of Lindström, says that over the years the competition has been held, a tradition is established with the aim of increasing the importance of workwear design amongst designers and companies. “Companies are in a continuous battle in finding good employees. Good looking and well-fitting workwear increase wellbeing of employees and are important for corporate image.”

“For example our rental workwear service provides workwear to one million employees in Europe and Asia. The need for young and talented designers is constantly increasing.”

The winner will be announced in the competition’s final event in Tallinn on February 2015. During the previous competition in 2012, the contestants’ challenge was to design work wear to restaurant personnel. The finalists consisted of five students from Finland, Spain and India.

The Lindström Award, starting from 2002, is a workwear design competition held every two years. The aim of the competition is to increase awareness of the importance of quality design in workwear, and to raise awareness of workwear design as a career choice for young professionals.

For more information, please contact:
Mari Saarinen, Lindström Group, Manager Corporate Communications, tel. +358 40 727 6482,
mari.saarinen@lindstrom.fi

Please click here for images of Lindström Award (2012)

Lindström Group
Textile service company Lindström strengthens the company image of its customers. Our service makes our customer’s everyday life easier and provides the best value in the market. We are a responsible corporate citizen and a respected employer. Lindström is the employer of 2 900 people in Europe and in Asia. The group turnover was €303 million in 2013. www.lindstromgroup.com or www.lindstromaward.fi

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