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Firetrap Deadly Denim


‘Deadly Denim’ a spine-tingling, new horror movie inspired ad campaign* has launched for urban clothing brand Firetrap. The ad embraces the brand’s twisted personality, channeling the dark arts to create this scary scene. It dramatically previews the new Firetrap Deadly Denim BlackSeal collection, which will be available from 10th December 2014 on

The highly atmospheric film centres on a mysterious woman in a trance-like state sitting on a rocking chair in an eerie abandoned house. The objects around her, including an old sewing machine, come to life and under her control to tailor a pair of Firetrap jeans. In the final scene it is revealed that the woman has also used the dark arts to conjure up a man to wear the jeans. The ad Illustrates the darker, edgier side to the Firetrap brand, and also features a cameo for ‘Deadly’, Firetrap’s iconic cult gnome character.

For more information please contact or call 020 7940 7170

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Notes to Editor
Teaser Clip for Deadly Denim ad:

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MPEG available upon request

The Firetrap #DeadlyDenim collection is all about unleashing your dark side and vamping up your looks. With ghostly prints and black separates, the range includes both menswear and womenswear with the brands signature style.

For menswear, the selection of jeans is a key element to the collection, with an equally impressive range of coats and jackets in classic styles with a complimentary urban edge.

For womenswear, denim is again the basis of the range with a must-have selection of skinny jeans. Along with dresses and tops, featuring unique twists on current trends, the other stand-out star of the Firetrap Deadly Denim range is our selection of women’s boots. From stylish ankle boots to timeless knee high styles, the new collection is the perfect accompaniment to your seasonal footwear wardrobe.

This press release was distributed by ResponseSource Press Release Wire on behalf of Brandnation Integrated Ltd in the following categories: Men's Interest, Women's Interest & Beauty, Retail & Fashion, for more information visit