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Improved Sales and Marketing Alignment Increases Revenue and Opportunities, Improves Tracking, Reporting and Analytic Capabilities, and Delivers ROI Insight on Campaign Activities

DUBLIN, IRE. — 19 November, 2014 — Marketo (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that Leadspace, a B2B demand generation software company, has increased its qualified leads by 337 percent by implementing Marketo. Marketo has also enabled Leadspace to improve tracking, reporting and analytic capabilities and achieve greater understanding for return on investment from specific campaigns and activities.

As an agile start up, marketing had been an ad-hoc and improvisational affair. There was no system for managing inbound leads or for tracking and measuring outbound campaigns. The company needed a marketing solution that matched its agility, could quickly ramp up productivity and enable sales and marketing to speak the same language, rather than two separate teams working in silos.

“Marketo is like the Swiss army knife of marketing. It does so many things,” said Damon Waldron, Director of Demand Generation, Leadspace. “Since using Marketo, we have seen our automation qualified leads increase by 337 percent alone. We not only have more opportunities in the pipeline now, but better opportunities, as Marketo helps us to nurture them. Everything runs out of Marketo, so we get one view of the truth. We now have the information at our fingertips to know it takes about eight different touches to move somebody from stage to stage, which we never knew before. It’s allowed us to get much more strategic about our marketing.”

Moving forward, Leadspace intends to focus on segmentation and reaching the right person with the right message given that the company provides so much data about prospects and customers directly into Marketo. This will create a more personalised experience for prospects and ensure they have the information needed to make a better and more informed buying decision.

“With Marketo, we don’t have to go out and prove anything because the ROI is baked into the product,” added Waldron. “The value we get from Marketo is both implicit and explicit, because every single deal we have flows through Marketo on its way to revenue.”

About Leadspace

Leadspace is the leading social powered B2B demand gen solution that helps companies find more leads that look like their best customer. Leadspace taps into social, internal and external data to build ideal customer profiles for its clients and then enriches, predictively scores and finds new leads based on these profiles, driving increased marketing and sales performance. www.leadspace.com

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

UK PR Contact:

Vanessa Land
Devonshire Marketing
Tel: +44 (0)7768 693779
vanessa@devonshiremarketing.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Devonshire Marketing in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.