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The ‘First Apartments’ are the world’s largest, most luxurious and highly customised First Class airline suites

Acumen Design Associates received the Overall Winner Award at the SBID International Design Awards 2014 for The First Apartments First Class Suites for Etihad Airways.

Acumen Design Associates received the Overall Winner award for its work designing Etihad's First Class cabin on the new Airbus A380 aircraft – the first of which will be rolled out this December.

The ‘First Apartments’ are the world’s largest, most luxurious and highly customised First Class airline suites, achieved via a revolutionary patent pending cabin layout.

This Overall Winner category is an ‘SBID choice’ award and is given to the project that comes out on top after an amalgamation of both judges and public votes. The award was presented at the SBID Award Ceremony at London’s prestigious Dorchester Hotel.

For more than 30 years, Acumen Design Associates has been forming commercially successful partnerships with many global blue-chip companies to deliver innovative design in sectors as diverse as aviation, marine, rail, life sciences, FMCG, and consumer products.

Anthony Harcup of Acumen Design Associates, design-lead and co-inventor of the cabin comments "We were briefed to design a First Class cabin based on Etihad's successful 'Inspired Service' - to bring the individuality and exclusivity of a luxury boutique hotel experience which also embraces Arabian modernism."

“The cabin design incorporates several world firsts and provides unprecedented personal space enabling a new level of privacy, luxury and relaxation on a commercial aircraft that will set the standard for air travel in the future.

“Winning the SBID choice award is a huge compliment to the project’s planning and execution and demonstrates the value that design thinking can bring to differentiate a global brand.”

To find out more about how Acumen can help your company, click here.

For additional information, please contact:

XL Communications
Ben Ralph
ben@xl-comms.com
07746548214

About Acumen
Acumen Design Associates is a multi-award winning product and transport design company, committed to delivering innovation and transformative design. During its 30 year history the company has created market leadership for many global blue-chip companies, designing disruptive products in sectors as diverse as aviation, marine, rail, life sciences, FMCG, and consumer product design. Acumen has worked with brands such as British Airways, Etihad, BP, Britax Childcare, Sunseeker International, Recaro, Lewmar and Amersham International.

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