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Feisty 50's enjoying their health

But only 13% of the over 50's say that their priority is to see their children happily married

• A ¼ feel 10-14 years younger

• 22% say health is the most important priority

• 45% feel so confident they don’t care what others think

LONDON: November 27th 2014: New research out today can reveal that the over 50s are riding a wave of confidence and health, focusing on their spouse and their happiness over their children’s security.

Silvercard+ who undertook the survey found a ¼ said they feel 10-14 years younger than their age and while 51% say the best thing about getting older is only doing the things they like, 45% say they no longer care what people think about them. Over a third of this confident bunch says that their spouse is the most important thing in their lives. But only 13% of the over 50's say that their priority is to see their children happily married

The survey shows that although the population may be aging, it’s not feeling older with 45% feeling more youthful than their parents felt at the same age. Health comes second in their top ten list of priorities:

1) 49% would like financial security
2) 33% said health is their priority
3) 33% said they wanted to see their grandchildren grow up
4) A third said they wanted to avoid stress
5) 28% said happiness was more important than money
6) 26% said they wanted to spend time with their families
7) 23% said fulfillment in life was a priority
8) Travelling the world was important for 21%
9) Just 13% were concerned that their children were happily married
10) Only 6% wanted to help their children buy their own homes

Martin Lock CEO, said: “These results show that confidence grows with age and that by the time you’re 50 you no longer worry about the things that mattered so much before. This could be why the over 50’s feel up to 14 years younger, they are no longer worrying about things they can’t change and they place health as a top priority. We launched Silvercard+ to help this group of feisty 50’s enjoy even more of the finer things in life, by offering great discounts on great brands.”

The new discount card has been specifically designed for the over 50s, which gives them access to exclusive offers and deals from retailers, travel companies, airlines, hotels, technology and entertainment companies which have been specifically negotiated for this audience by”

Silversurfers Silvercard+ is free for a limited period and is available from

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Notes to Editors

Survey methodology:
1,000 over 50s were surveyed online in a study managed by Mortar London.

About Silvercard+ and
Silvercard+ is the only over 50s discount card in the UK and it has been created by Following the launch offer, the card will cost £12 per annum. is a unique and informative lifestyle website and social network exclusively for the online community of over 50s. The site was developed by an experienced team all aged over 50 in response to the growing number of internet users aged over 50, which currently stands at over 15 million. The management team has extensive knowledge of the digital world. Commercial, editorial, marketing, sales and digital expertise is supported by a diverse board which is guiding the business’s rapid growth. is a trusted and friendly online community environment providing news, reviews, features and offers from leading brands. Key sections include: Silvercard+, Speakers Corner (where visitors can vote and comment on a large range of subjects), “Best of The Web” (a round-up of useful websites covering over 200 topics ranging from health and wellbeing, travel and finance to cars, technology, sport and gardening) and Silverfriends, an online friendship site for the over 50s.

Its widely-used community and social media sites (the largest UK over 50s social media Facebook site with over 154,000 followers with average interaction rates up to 2 million per week) provide an integrated social experience for users who want to meet new friends, connect with old friends and share information online.

For more information please contact:

Holly Ward, 07950 315411
Emma-Jo Jones, 07796 934230

This press release was distributed by ResponseSource Press Release Wire on behalf of Forge Communications in the following categories: Health, Leisure & Hobbies, Personal Finance, for more information visit