Absolute Digital Media Release ITS Case Study Tuesday 2 December 2014 PDF Print Absolute Digital Media were able to decrease cost per click by almost 20%, whilst increasing ROI by 57.75% The award-winning agency have published a case study of the PPC campaign carried out for client, ITS, one of the UK’s largest independent suppliers of professional power tools. Approaching the online marketing agency at the end of August 2014, the team at ITS were concerned about the impending deadline to make the transition from Google Product Listing Ads to Google Shopping. After creating a brand new Shopping Campaign, the Absolute Digital Media PPC team applied various bidding strategies to ensure ads were showing for the most relevant queries. The case study highlights some of the achievements of the campaign, and details how the paid search department at Absolute Digital Media were able to decrease cost per click by almost 20%, whilst increasing ROI by 57.75%. The case study is published on the Absolute Digital Media website, where a number of case studies can be found across all services. It can also be found on the company’s profiles on Figaro Digital, The Drum and the Recommended Agencies Register. Absolute Digital Media is an award-winning integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media, content marketing, web design, email and affiliate marketing. We provide deliver digital campaigns that encourage engagement, focusing on our clients’ unique selling points, making sure they are in front of the right people at the right time- across all devices. This press release was distributed by ResponseSource Press Release Wire on behalf of Absolute Digital Media in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.