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CONTACT: Harriet Phimister, Marketing Manager, NN4M
0131 523 1344 x 2647

(Edinburgh, 03/12/2014) NN4M, a leading retail apps specialist that works with some of the biggest retailers in the UK, reports an average 414% increase in iPhone app transactions on Black Friday 2014.

The award-winning company works with a raft of industry leaders including Debenhams, River Island, Mothercare, Karen Millen, Oasis, Warehouse and The Body Shop. Along with an average 414% increase in iOS app transactions, NN4M reports an average 306% increase in Android app transactions.

Accompanied by the huge increase in British shoppers taking advantage of Black Friday deals, NN4M has seen a decrease in Cyber Monday app transactions across all mobile platforms compared to last year, confirming reports that Black Friday has overtaken Cyber Monday in UK ecommerce sales.

“We’re excited to see a dramatic increase in native mobile app usage across the board through this crucial shopping period,” said Lorraine Howard, Director of NN4M.
These statistics correspond with industry data from Experian and IMRG that shows more purchases were made using smartphones on Black Friday than ever before.


Founded in 2005, NN4M is a leading provider of fully integrated, transactional retail apps and mobile solutions. The award-winning company works with a number of leading retailers including River Island, Debenhams and Mothercare to create compelling, intuitive realisations of the retail and commerce experience across a multitude of digital platforms. Unremittingly results-focused, NN4M is an expert partner helping major brands forge an innovative and measurable approach to m-commerce that goes beyond the boundaries of traditional e-commerce operations. For more information, visit NN4M's website or follow NN4M on Twitter at @noneed4mirrors.


This press release was distributed by ResponseSource Press Release Wire on behalf of NN4M in the following categories: Consumer Technology, Business & Finance, Retail & Fashion, for more information visit