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‘If as a nation we keep using our smartphones as emotional crutches or barriers to real connections, we'll be in a very dangerous place.

• Brandon Ackroyd claims smartphones prevent humans from developing empathy and emotion.

• Likens the iPhone to the dildo but instead it “vibrates in your hand” and “tickles your imagination”.

• He also believes parents are irresponsible giving children mobile phones at young age.

The Apple iPhone is the dildo of the 21st century which is threatening the existence of the human race according to the Tiger Mobiles Head of Customer Insight.

Brandon Ackroyd, believes that smartphones are a ‘slow-motion car crash’ decreasing the ability of the general population to understand other people’s emotions and mental state.

He also revealed that – absurdly considering his line of work – that smartphones have caused a large chunk of the population bereft of empathy and suffer severe compassion deficit.

Mr Ackroyd, who co runs the popular mobile phone comparison site, said: ‘iPhones are the new dildos, and they represent a slow-motion car crash in terms of lack of human empathy and ability to interact with one another. These devices vibrate in your hand and tickle your imagination; Steve Jobs is in reality the inventor of nothing more than a dehumanising sex toy.’

‘If as a nation we keep using our smartphones as emotional crutches or barriers to real connections, we'll be in a very dangerous place. However they’ll certainly be a useful means of population control.’

Penning his thoughts in a blog post on the Tiger Mobiles website, he surmised: ‘As the popularity of smartphones increases, the ability of humans to process and understand the imaginative apprehension of another’s mental state is diminishing considerably.’

He added: ‘There is a danger we are sleepwalking into an unhealthy future.’

Mr Ackroyd also criticised parents who buy their children smartphones at a young age and likened it to feeding them supersized bars of chocolate for breakfast, lunch and dinner.

Referring to his own experiences on his daily commute in Leeds City Centre, he added: ‘I frequently see groups of people standing together and each one of them is looking at their phone and not conversing with the people who they are standing with. It is really quite sad, the technology we create to bring us together drives us further apart.’

Ackroyd is said to be in favour of teaching children at a young age from the classroom on how to integrate technology into their lives so that they don’t grow up like zombies who use their smartphones as emotional crutches or barriers to real connections.

He claims to have personally benefited from limiting his own smartphone use to just 1 or 2 hours a day and revealed he’d lost 2 stone in weight after joining a tennis club, which he’d put on through an unhealthy lifestyle of sitting at home playing on his smartphone on an evening.

This isn't the first time smartphones have come under fire for creating a generation that has lost the ability to understand and share the feelings of another. In an interview broadcast last year on the American chat show Late Night with Conan O'Brien, comedian Louis C.K denounced smartphones as toxic saying:

‘I think these things are toxic, especially for kids...they don't look at people when they talk to them and they don't build empathy. You know, kids are mean, and it's 'cause they're trying it out. They look at a kid and they go, 'you're fat,' and then they see the kid's face scrunch up and they go, 'oh, that doesn't feel good to make a person do that.' But they got to start with doing the mean thing. But when they write 'you're fat,' then they just go, 'mmm, that was fun, I like that.’

Rob Myers, Ackroyd’s co-director at Tiger Mobiles, said: 'Brandon can certainly rant for England and I’m not sure our blog is the ideal platform for this kind of content but I do think he rightly highlighted the health and social costs to society if we allow modern technologies to make us less attuned to the needs of others and to our own true feelings.'

ENDS


Spokesperson is available to comment. Contact Brandon Ackroyd: Brandon@tigermobiles.com.

Brandon Ackroyd is Head of Customer Insight at Tiger Mobiles. He comes from an entrepreneurial background and has a keen interest in technology, mobile and human psychology.

Tiger Mobiles is a mobile phone deal comparison site that lets customers find the best deals currently on the market. The in house price comparison system compares contract phones, SIM only and PAYG deals.

This press release was distributed by ResponseSource Press Release Wire on behalf of Tiger Mobiles in the following categories: Children & Teenagers, Education & Human Resources, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.