TCL predicts that 2015 will see the continuation of existing pricing trends, with MNOs continuing to develop usage bundles Friday 2 January 2015 PDF Print The lowest cost average bundle of Post Pay mobile services is to be found in the European region & the highest packages in the Middle East region, Tariff Consultancy Ltd (TCL) has released what it believes to be the top ten pricing trends for 2015. At the end of 2013, TCL forecast the Top Ten Trends for 2014, which are shown below: No. 1 As European pricing decline, MNOs will seek to generate additional revenues via more precise packages and out of allowance packages. No. 2 Low cost devices will continue to spread with lower price points and monthly rentals. No. 3 The number of LTE 4G users will continue to gain momentum but the price premium will continue to be eroded. No. 4 Disruptive MNO pricing will continue to drive overall market rates in many markets. No. 5 The practice of separation of the handset from usage bundles will continue to be adopted by the MNOs. No. 6 The bundling of content and usage will continue to be used as a differentiator by MNOs. No. 7 Bring Your Own Device (BYOD) plans will continue to spread sparking a rewards race. No. 8 Roaming pricing will continue to diverge between Europe and the Rest of the World. No. 9 TTH & Fibre Broadband services deployments will continue, with additional content bundles. No. 10 As MNO pricing remains competitive, MNO cost cutting & consolidation will continue into 2015. Most of the trends predicted for 2014 have been in evidence, but to varying degrees – with a combination of factors taking place. The most clearly apparent trends during 2014 have been: • The continued erosion in LTE 4G pricing • Disruptive MNO pricing is selected markets (such as the USA & France), • Greater transparency in the cost of the handset & usage charges • The bundling of additional 3rd party content • Roaming pricing in the EU has fallen significantly with EC regulation. The Top 10 Pricing Trends for 2015 are already happening - 2015 will see a continuation of the main trends that have been already identified. TCL finds that MNOs will continue to differentiate their services by bundling services, rather than limiting access speeds or implementing QoS. TCL also finds that 4G LTE services are also being provided at the same tariff rates as 3G services, and are becoming standard for Mobile Data services. Other findings include: - " The lowest cost average bundle of Post Pay mobile services is to be found in the European region & the highest packages in the Middle East region, " with elite plans boosting the top 3rd of packages. - Scandinavia – MNOs offer unlimited data plans with allowances from 10 GB from Euro 16 per month up to 100 GB. - India – MNOs offer low cost calls from USD $0.02 per minute & OTT services such as WhatsApp. - China – MNOs are expanding mobile data allowances and are bundling OTT services with mobile services - Asia – MNOs provide a range of VAS services as SMS, portals or Apps for specific user groups. - CEE – MNOs provide unlimited calls & SMS, but limited Mobile Data allowances at low price points - Middle East – MNOs provide high premium pricing & VIP programmes. - South America – MNOs provide limited bundles & high handset costs with some unlimited on-net calls & SMS _____________________________________________________ Note to the editor: Contact details are: +44 777 625 4827 email@example.com The SnapShot 44 - Top 10 Pricing Trends for 2015 is available for GBP 195, or a 1-year subscription including 20 issues for GBP 1,295.00 About TCL (Tariff Consultancy Ltd) – TCL is aLondon based international research consultancy which specialises in the analysis and tracking of pricing for fixed line, mobile and Data Centre operators on a worldwide basis. TCL provides services for regulators, enterprises and MNOs including Price Tracker services, bespoke consultancy and reports. This press release was distributed by ResponseSource Press Release Wire on behalf of Tariff Consultancy Ltd in the following categories: Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.