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Sleaford Town Team is proud to announce that it has arranged a two-day digital skills training workshop to be held at the Masonic Rooms on Watergate, Sleaford, on Sunday 8th and Sunday 15th February. The workshop, which is free to attend, is available to all Lincolnshire retailers, including pubs and cafes, who want to learn more about digital trends that can help their business.

The workshop is part of five similar ‘Growing Through Technology’ events running across the county over January and February. Organised by onlincolnshire and Business Lincolnshire, the events explore the various aspects of IT and the web that can help to push a retail firm forward.

Experienced IT and web consultant, John Owens of John Owens Associates Ltd, who has tailored the course alongside colleague and expert, Sue Gordon, comments: “The workshop is going to be a brilliant chance to learn more about how to use IT and the web to make and save money and improve business processes.

“It’s definitely not a course for ‘techies’ – many retail business owners feel overwhelmed with all of the new technology out there. The workshop will help to explain the basics, making it easier for them to get started!”

As well as discussing specific issues raised by attendees, ‘Growing Through Technology’ will explore:

• How to use social media to entice and engage your customers
• If cloud computing can drive real cost savings
• How IT and the web can minimise your business costs
• Taking your business online to sell
• Options for in-shop IT

John adds, “It’s a tight timetable and a lot gets covered. The aim isn’t to get attendees all trained up, but to open their eyes to digital possibilities they may not have considered before.”

The Lincolnshire County Council-funded programme is worth over £1,000 per person and includes a free individual consultation at their business premises for attendees, so they can get personal advice on how to implement their new knowledge on-site.

The ‘Growing Through Technology’ workshop is one of the first events secured by Sleaford Town Team’s business training and events action group, led by local business owner, Bev Jenkins.

Bev comments, “The digital skills training workshop is the perfect way for retailers to start 2015 and it’s a great example of the type of activities Sleaford Town Team wants to introduce for local businesses.

“Many Sleaford retailers can’t be found online and this course will open up that digital world for them, teaching them the various options available to them that will bring in new customers and more trade.”

She continues, “Best of all, the course includes free 1-2-1 consultations at business premises for each attendee. This personal touch is brilliant – it will really help retailers to envisage how boosting their digital presence can help their specific business.”

Places for the course are limited and participants must attend both days, which will each run from 9.30am to 4.00pm. To sign up, visit or call John Owens on 0780 963 1597 to book your place.

Other events are being held in Lincoln, Grantham, Louth and Boston over the next two months. Retailers who are unable to attend the Sleaford workshop are welcome to call John on the above number to secure a spot at any of these locations.



About Sleaford Town Team CIC:
Sleaford Town Team was created in 2014 by eight local residents dedicated to improving the town’s economic and social worth.

The Town Team will have a positive impact on the town, to both benefit the local economy and add social value to the community. It’s particularly important that the Town Team remains committed to ALL of Sleaford’s businesses, especially the local, home-grown companies. It is the team’s goal to boost wealth and employment opportunities throughout the market town.

The Town Team is committed to working together for the greater good of the local community, helping to unleash Sleaford’s potential as a buzzing, vibrant and successful town.

The initial action groups within the Town Team include improving footfall into the town centre, market regeneration, improving the night-time economy, major events, and business events and training.

Press contact:
For all media enquiries, including images and interview opportunities, please contact Caroline Cook at Wordsmith Copywriting on 01529 298729 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Sleaford Town Team in the following categories: Business & Finance, Retail & Fashion, Public Sector, Third Sector & Legal, for more information visit