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Unique flood-free guarantee to homeowners

Recent flood warnings have owners of properties near rivers, flood-plains and water courses anxiously eyeing the weather forecast for news of the threat in their area. But a revolutionary new flood defence system from My Private Ark, ( offering the world’s first triple-A rated flood-free guarantee, is now available to give peace of mind to those at risk.

My Private Ark CEO and founder Alexis Smith explains: “We have developed a solution which is totally different from any other flood defence. It’s not just a product, it’s an engineered solution.

“Unlike other flood defences which try to stop water entering the building through its doors and windows, our system keeps the water away from the house in the first place.

“And crucially, My Private Ark’s system protects houses not just from surface water but also from rising ground water – the most common type of flooding. Most insurance companies exclude ground water flooding.”

The first installation of the My Private Ark system is due to be completed in January 2015. It’s providing protection to a 16th century farmhouse near Blandford Forum in Dorset. The house, close to the River Winterbourne, has experienced several expensive and distressing floods previously so the insurance backed flood-free guarantee is hugely reassuring for the homeowner.

The My Private Ark solution includes:
• A flood barrier, constructed from engineered composite panels, which surround the property. Crucially, these are built around each property so water does not reach the house. The panels hold back surface water – and as no-one wants to live behind barricades they can be readily disguised to blend into the natural environment, as boundary walls or hedges.
• An innovative patented pumping system which removes water rising underneath the property, lowering the water table within the protected area and preventing ground water flooding. Sensors activate the pump as soon as the water starts to rise. The excess water is then continuously pumped outside the barrier.
• These sensors also send an alert to the homeowner (who can log-in to an online dashboard to view water levels outside the property) and the My Private Ark control centre via text and email.
• The sensors are complemented by an Early Warning System which uses data from the Met Office and Environment Agency. It also uses readings from a rain-sensing radar network developed by hydrologist Professor Čedo Maksimović . His patented software programme is used by My Private Ark to offer its customers early warning of floods in their area – down to one kilometre.
Alexis Smith comments: “This flood warning system is the most accurate in the world. But homeowners can also be reassured by our Rapid Response Team, which visits customers (and their neighbours) to assist with the difficulties flooding brings, even if their properties are dry. This total package is what makes My Private Ark unique – and the only company able to offer an insurance backed flood-free guarantee for peace of mind.”

For further information, or to book an interview with My Private Ark CEO Alexis Smith please contact:

Cathy Lynn or Jane Evans
MRA Marketing
01453 521621 / 07771 908414;

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