e-DBA LTD ANNOUNCES REBRANDING INITIATIVE TO RED STACK TECH Tuesday 13 January 2015 PDF Print 13th JANUARY 2015: e-DBA Ltd, a leading Oracle technology brand has today announced a rebranding initiative that will result in the creation of Red Stack Tech Ltd. To date, e-DBA Ltd has operated under the holding company, Red Stack Technology Ltd alongside sister company 3sixty-analytics, another leading Oracle technology brand that specialises in Business Intelligence. The rebranding initiative will see the companies merge to form the new Red Stack Tech brand along with a new acquisition in Poland - leading Oracle provider, Gridwise. In addition to unifying the three companies into one clearly identifiable brand, the rebranding effort is intended to reflect e-DBA’s evolution from its beginnings as a Remote Database organisation in 1998 to its current market position as a leading global provider of Oracle services with capabilities across the entire technology stack. With constant innovations in Oracle Technology, Red Stack Tech plans to build on the foundation of success laid under each individual brand by continuing to invest in new skills and technology and by expanding its presence in new markets, with several new global acquisitions already in the pipeline. Alex Louth, Managing Director of e-DBA Ltd said, “When we started the company, our initial focus was on providing Oracle Database services so the original brand made sense and connected with our audience. As we have evolved it has become clear that the brand name e-DBA only speaks to a fraction of the audience that the company works with today.” “The brand name Red Stack Tech acts as a connector between the company and Oracle, to whom we are longstanding Platinum Partners - It is a way of reinforcing the company’s evolution alongside the industry and accurately reflects that our service capabilities encompass the whole Oracle Technology Stack.” James Anthony, Technology Director of e-DBA Ltd added “The name is also of strategic importance as it represents the progressive and diverse nature of our multi-disciplinary business and will continue to do so as we acquire additional assets and embrace new technologies in the future.” Red Stack Tech has already executed the first part of an ongoing strategy to extend the company’s expertise in Oracle Technology to an even broader set of customers with its first acquisition secured in Poland on 12th January 2015. The acquisition of Database and Data analytics business, Gridwise is a strategic win for Red Stack Tech Ltd. The 11 year old company is a leading Oracle Partner in Poland with a reputation and history of 150 successful contracts worldwide, a profitable and healthy database business averaging 50% annual growth and diverse market coverage that includes Retail, Manufacturing and Insurance. The company is also ideally situated in Krakow, Poland - the IT hub of Europe’s fastest growing economy which makes it the perfect platform for Red Stack Tech to build from as it continues its future expansion. The rebranding to Red Stack Tech will be rolled out from 12th January 2015 with completion scheduled for January 2016. ENDS For more information, please contact: Sabrina Rees-Evans Purple Phoenix PR & Marketing Ltd DID: 07584 031 429 Email: Sabrina@purplephoenixpr.co.uk This press release was distributed by ResponseSource Press Release Wire on behalf of Red Stack Tech in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit http://pressreleasewire.responsesource.com/about.