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70% of women aged 18 – 40 surveyed had ‘bagged’ at least once in the past year

January 2015

Online “Bagging” Trend Costs Retailers Millions

Virtual Equivalent Of Window Shopping Takes UK By Storm

The virtual equivalent of window shopping, known as “bagging” – a phrase coined by US shopping analyst Jenna Ward – could be costing online retailers tens of millions, according to research by

The research, undertaken by Jenna Ward in the UK on behalf of the British voucher site, found the trend is particularly popular with teens and “twenty somethings”. Bagging means browsing a website and filling up your shopping cart with goods, often worth thousands of pounds, then simply abandoning your bulging cart.

Commenting on bagging, My Favourite Voucher Codes - Julian House said:

“This is where high street retailers have the upper hand. Once shoppers have something physically in their hands, it’s harder, both emotionally and practically, to leave it behind. Our research found impulse purchases are more rife in the real world too. Bagging is therapeutic – it allows everyone to feel like a millionaire, as long as they don’t end up pressing the buy button”.

The research established 70% of women aged 18 – 40 surveyed had ‘bagged’ at least once in the past year with 10% bagging at least once a week. Only 10% of men within the same age group had tried the trend – primarily because they are less interested in shopping. However, another reason men gave is that they have less willpower to avoid completing the purchase and end up buying everything they put in their online basket.

The rise in bagging over the past four years has led to the development of retail software which reminds people, via email, of their abandoned shopping cart. Jenna Ward discovered during the research this is unlikely to encourage baggers to return to complete a purchase:

“Bagging is the retail equivalent of Pinterest. For a lot of people, the pleasure comes from researching and browsing different products. They can play at having a new winter wardrobe or completely redesigning a bedroom. Your online shopping cart is easier to monitor than your high street shopping. It’s so easy to grab stuff, only to realise the huge bill you’ve racked up when you reach the check out. Most people are too embarrassed to admit to overspending in public, so don’t say anything or put anything back. Online you can abandon thousands of pounds worth of goods with a click of a button”.

The research found that children as young as 10 enjoyed bagging and, at this age, both boys and girls participated. Parents don’t object as they believe it helps children understand how much things cost and how to work to a budget.

Only 20% of people in their fifties and sixties have ever bagged. The research discovered that this was because they tend to have more available income and only shop online for what they really want. Likewise, especially within their 60s and 70s, people prefer to see what they’re buying and going shopping is part of their routine.


For further information, call Penny on 07870830399 or Tammi on 01684 893347 email or
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The research was undertaken across 2000 people throughout November and December 2014. The split was equally amongst men and women and included families as well as all age ranges up to 75.


My Favourite Voucher Codes is a money saving voucher code website set up to help consumers not only save money off their online shopping, but to help raise money for good causes by pledging to donate each month 20% of its net profits to charity.

We believe that we are the only website in the voucher codes industry to donate 20% of its profits to charity and to date have raised over £12,000 for good causes. We are proud to support over 150 charities including Children in Need, Help for Hero’s, MIND, Bliss Baby Charity, RSPCA and Marie Curie Cancer Care to name but a few and are happy to accept further good causes to our supported charities.

We work with all of the major UK retailers and merchants and have the most comprehensive selection of live voucher codes and exclusive codes available on the internet and we are fast becoming a `go to` website for consumers looking for a discount when shopping online. In addition to having over 5,000 live voucher codes available we also have a comprehensive blog that offers up to date hints and tips on how to save money and make peoples household budgets go that little bit further. For more information on why the site was set up please visit

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