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Miriam Akhtar with the new ŠKODA Fabia

ŠKODA launches third-generation Fabia demonstrating how good everyday design can make your life easier


› The all new ŠKODA Fabia launches with a striking new look and a host of intuitive innovative technology

› ŠKODA is working with Positive Psychologist Miriam Akhtar to showcase the brand’s new design language

› The all new ŠKODA Fabia has been designed to include 19 ‘Simply Clever’ features with the principal aim of making life easier and less stressful

Milton Keynes, 13 January 2015 – To launch the all new, third-generation Fabia, ŠKODA is working with Positive Psychologist Miriam Akhtar to highlight how well-designed everyday products can contribute to our sense of wellbeing.

The new ŠKODA Fabia, the What Car? Car of the Year 2015, includes 19 ‘Simply Clever' features that make life easier and less stressful. From easy-to-use smart technology to increased space and practicality, the new model is all about making everyday driving more pleasurable.

› Miriam Akhtar, Positive Psychologist and happiness expert, explains that the everyday products we use to enhance our daily lives can not only ease day-to-day activities, they can also raise our sense of wellbeing. Miriam says, “It is the small pockets of happiness rather than the peak moments of supreme joy in life that can accumulate to raise our level of wellbeing. The new ŠKODA Fabia brings to life positive design. Good design makes us feel good, as it makes our lives easier and more pleasurable. We are ultimately more content when everyday tools help us to feel more organised and satisfied. Nowadays, we need the products we rely on to work well, seamlessly adjusting to our 24-7 lives.”

The all new ŠKODA Fabia has‘Simply Clever’ features including a DAB digital radio, Bluetooth, folding bag hooks and flexible storage in the boot, storage pockets on the inside edges of the front seats and front and rear door bottle holders, as well as the optional Simply Clever Pack that includes multimedia holder, rubbish bin in the door pocket and a net programme for the boot.

Attention to detail has become a passion for ŠKODA’s Chief Designer, Jozef Kaban. ŠKODA designed the new ŠKODA Fabia to be, in every respect, simply more car. Designed to perform as well on the inside as it looks on the outside, the new ŠKODA Fabia is not just a pretty face. The new model is set to redefine consumer expectations for quality, efficiency and design.

A young, small car with balanced proportions, crystalline forms and sharp lines, the new ŠKODA Fabia is the first ŠKODA ever to feature MirrorLink™ and SmartGate technology, connecting the smartphone to the vehicle.

› ŠKODA Product Marketing Manager Chris Horrell said: “The design of the new Fabia is significantly more emotive than before, featuring modern, sharp design language and dynamic proportions. The interior has also been completely redesigned and offers an array of customisation options. As Miriam highlights, the new ŠKODA Fabia not only looks good but it also offers sophisticated technology with simplicity – exactly what we all need in today’s hectic lifestyles.”

As part of ŠKODA’s drive to celebrate the finer designs in life, ŠKODA is calling on people across the UK to share designs, via social media, that have improved their lives in some way, using #EverydayDesign. The campaign aims to get the UK talking about the unsung heroes in practicality and good everyday design.

The 35-model Fabia range arrives at ŠKODA retailers across the UK on 30 January with prices starting from just GBP = pounds sterling 10,600 OTR.

Other features include:

· Six airbags as standard

· Height and reach adjustable steering wheel

· Storage compartments under the front seats

· Tyre pressure monitoring system

· DAB digital radio

· SE models (from GBP = pounds sterling 12,760 OTR) Optional Front Assistant with integrated City Emergency Braking Function, a three-spoke leather steering wheel, height adjustable driver and passenger seat, Maxi-DOT trip computer, Arkamys surround sound package and Bolero radio with telephone control, MirrorLink™, USB and SD card connections

· Range-topping Elegance models (from GBP = pounds sterling 13,610 OTR) add even more features including 16-inch alloy wheels, climate control air-conditioning, Light assistant, cruise control and optional KESSY GO - keyless engine start and stop system


For more information in the UK:

Cathie Sleigh, Head of Press and PR
Rory Lumsdon, Product Affairs Manager

M +44 7710 331 389 M +44 7940 720187

T +44 1908 548 042 T +44 1908 548 062

catherine.sleigh@skoda.co.uk rory.lumsdon@skoda.co.uk

Krystyna Kozlowska, Media Relations Manager

T +44 7760 551 214

M +44 1908 548 060

krystyna.kozlowska@skoda.co.uk


ŠKODA AUTO

› is one of the longest-established vehicle production companies in the world. In 1895, the Czech headquarters in Mladá Boleslav began producing bicycles, followed afterwards with the production of motorbikes and cars.

› currently has seven passenger car models: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia, Yeti and Superb.

› delivered around 920,800 vehicles to customers worldwide in 2013.

› has belonged to Volkswagen since 1991. The VW Group is one of the most successful automotive groups in the world. ŠKODA, in association with the Group, independently manufactures and develops vehicles, as well as components, engines and gear transmissions.

› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 25,800 people globally and is active in more than 100 markets.


www.skodamedia.com

skoda.co.uk/newfabia

skodauk_mediaPR/Jan2015/14

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