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Vivid Electronic cigarettes

Vivid Vapours has grown from nothing to be the category leader and is now a dominant force in the e-cig world

Vivid Vapours celebrates a milestone this week and not only has the brand survived its first year in business but it has thrived. The cherry on the top of the Vivid birthday cake is becoming the fastest growing brand in the UK in 2014 (Nielsen 2014).

In just one year, Vivid Vapours has grown from nothing to be the category leader and is now a dominant force in the e-cig world. Vivid is now the largest e-liquid brand across all traditional retail channels including supermarkets, independent stores and symbol groups. By October of 2014 Vivid Vapours and sister brand Nicolites combined claimed a 28% share of the market making Nicocigs Ltd the market leader in the e-cigarette category (Nielsen 2014).

Marketing Director of Nicocigs, Zoe Smith said,
“Vivid has gone from strength to strength this year as e-cig users have embraced the second generation e-liquid type e-cigarettes. This has shown us just how important it is to keep up with the rapidly developing technology and we have been investing heavily on research and development to make Vivid’s second year every bit as successful as its first”.

To share our birthday celebrations with us we are offering an exclusive deal to our website customers: buy one Vivid e-liquid starter kit, get one liquid free. This offer is available for one week only, expiring at midnight on Thursday January 22! Use the offer code BIRTHDAY at the checkout at www.vividvapours.com

ENDS

Note to editors

Nicocigs Ltd was formed in 2008 and has established itself as the market leader in the UK independent sector. Nicocigs employs 100 staff and has a portfolio of brands including Nicolites, Vivid Vapours and Craze E-shisha.

Nicolites - the first offshoot of Nicocigs - was created to bring a more consumer focused brand to the market. From 2011, Nicolites sales increased exponentially and the introduction of the Vivid Vapours and Craze E-shisha brands in 2014 have seen a further increase in market share for Nicocigs, establishing them as the market leader in the UK independent sector.

These products contain nicotine which is a highly addictive substance. They are not for
use by those under 18 years old, pregnant or breastfeeding women or persons in ill health.

For more information visit www.nicocig.co.uk, www.nicolites.co.uk, www.vividvapours.co.uk and www.crazeeshisha.com.

Please contact Gemma Greenman, Communications Co-ordinator at Nicocigs Ltd, at gemma@nicocig.co.uk for more information, images or interviews.

This press release was distributed by ResponseSource Press Release Wire on behalf of Nicolites in the following categories: Consumer Technology, for more information visit http://pressreleasewire.responsesource.com/about.