Fontsmith launches a new speciality signage typeface, FS Millbank Friday 16 January 2015 PDF Print Fontsmith announces the release of FS Millbank, a brand new typeface and complementary iconfont, developed specifically for use in signage and wayfinding. Designed by Stuart de Rozario, FS Millbank is exceptionally legible, providing the perfect solution whenever optimum clarity is absolutely essential. FS Millbank works in scenarios of challenging legibility and fast-paced environments, combating issues such as distance, blur, glow and sharp-angled views. As Stuart explains: “My ambition for FS Millbank was to analyse the specific requirements of wayfinding in today’s world. Pace, volume of traffic and technological changes have all altered the way travellers absorb information. I designed FS Millbank to meet the needs of these functional specifics yet to have a unique character. The kind of personality that stems from Fontsmith’s overall philosophical outlook and sensibilities.” Stuart’s rigorous investigative approach revealed key issues that impact on this type of font. Often glyphs in the character sets can compromise legibility at distance and in situations with restricted views. These issues have been addressed by opening up the characters, whilst maintaining the overall line length. To compensate for the blur and glow, FS Millbank comes in two versions, standard and Negative. The overall result is a font with its own distinctive beauty. It flows exquisitely, is defiantly human and brims with personality. Yet fundamentally, it’s utterly legible and expertly crafted for pure clarity. FS Millbank Icon is a complementary iconfont. Comprising 172 icons designed to work specifically with the font, FS Millbank Icon is offered as a free addition to the font family. To find out more about FS Millbank, test-drive the weights and view its full character set, visit fontsmith.com. Or alternatively, visit the special FS Millbank microsite, fsmillbank.com, with extra details, additional information and the more detailed story of the typeface design. end About Fontsmith Fontsmith is a leading boutique type foundry, famous for creating fonts that are distinctively human and full of character. Founded in 1997 by Jason Smith, today Fontsmith represents a truly international team of designers working from a London studio. The Fontsmith library includes an extensive collection of typefaces - elegant and traditional, contemporary and quirky - suitable for a range of applications. In addition, the team designs and creates bespoke typefaces for global brands, design and advertising agencies through their new Brandfont® service. Jason Smith Creative Director Fontsmith Email: email@example.com Tel: +44 (0) 20 7490 9380 Helen Buckhurst Campaign Manager Fontsmith Email: firstname.lastname@example.org Tel: +44 (0) 20 7490 9380 This press release was distributed by ResponseSource Press Release Wire on behalf of Fontsmith in the following categories: Entertainment & Arts, Business & Finance, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.