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Ukash survey reveals 40% of women book holidays to combat seasonal doldrums

London, 19th January 2015 – With today now officially known as ‘Blue Monday’ new research from the Ukash Travel Money Prepaid MasterCard card reveals that more women across the UK suffer from the winter blues than men. It appears that women eat and sleep more in the winter compared to men, and 40% book a holiday to combat the blues, in contrast to just 27% of men.

The figures show that a significant majority (62%) of women say they eat more in winter, but only 50% of men say the same. In addition, 56% of women sleep more at this time of year, compared to just 44% of men taking to their bed.

“Our research shows that women tend hibernate as winter comes, so it’s no surprise that they are more likely than men to be proactive about beating the winter blues,” explains James Allum, Chief Commercial Officer at Ukash. “According to our analysis, 40% of women booked a holiday for later in the year or took a winter break, compared to just 27%.of men.”

Almost 10% of respondents said they made arrangements in December for a break early in the new year, with 15% leaving it to the last minute to book a break. However, 63% don’t plan on taking a holiday between January and March.

“According to our research the biggest reason for not booking a trip away was because people couldn’t decide where to go or because they want to save for a bigger holiday, later in the year”, continued James Allum.

“Whether you’re someone planning on escaping the winter blues or you’re planning a big summer getaway, the Ukash Travel Money card offers an easy and secure way to make your holiday spending money go further. With the best FX rates, no fees for usage and free ATM withdrawals, it’s the smart way to get your holiday currency.”

The Ukash Travel Money MasterCard: The Facts

• Lowest FX Rate on the market
• No transaction fees
• Free ATM withdrawals in Europe and the US
• Free balance enquiries online, at ATMs and SMS
• Available in Euro and US Dollar
• Free top up by debit card
• No application fee
• No annual fee
• Chip and PIN security
• Use as over 34 million outlets that show the MasterCard Acceptance Mark
• Minimum load value: £50
• Maximum single load: £2,000


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For further press information or interviews please contact the Ukash Press Office at HSL: Wendy Harrison, Clare Watson, Parm Heer or Ed McCambridge. +44(0)208 977 9132.

Notes to Editors
Ukash is regulated by the UK Financial Conduct Authority (FCA).

The Ukash Travel Money Prepaid MasterCard is issued by Prepaid Financial Services Limited pursuant to a license from MasterCard International Incorporated. Prepaid Financial Services Limited is regulated and authorised by the Financial Conduct Authority, registration number 900036. Registered Office: 36 Carnaby Street London, W1F 7DR.

About MasterCard

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This press release was distributed by ResponseSource Press Release Wire on behalf of Harrison Sadler in the following categories: Health, Women's Interest & Beauty, Personal Finance, for more information visit