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HelloFresh is a unique concept that captures the British passion for cooking alongside novel recipes and fresh supplies

Affinity marketing and data specialist, Howse Jackson Marketing, has brokered a promotional partnership between leading fresh food delivery service HelloFresh and Times+, the exclusive programme of offers and rewards for subscribers of The Times & The Sunday Times.

The two-pronged partnership involves Times+ holding a competition with one lucky entrant winning a year’s subscription to HelloFresh’s food delivery service worth £1,872. The promotion also sees Times+ members being offered a 55% saving if they sign up to HelloFresh before February 8th 2015.

HelloFresh was co-founded by chef Patrick Drake and Pit Karbe in 2012. The company sends out step-by-step recipe cards to its customers along with a chilled box of the exact fresh ingredients they need to cook those recipes. The concept involves fresh food delivery as well as a passionate online cooking community through social media channels.

Times+ is the online membership club belonging to Times Newspapers (part of News UK) and offers a host of benefits including private museum viewings, two-for-one cinema tickets, holiday competitions, exclusive Q&As with award-winning journalists as well as a wide range of exclusive offers.

Nick Howse, Managing Director of Howse Jackson Marketing, says: “HelloFresh is a unique concept that captures the British passion for cooking alongside novel recipes and fresh supplies delivered straight to your door. This tie-up with Times+ will give HelloFresh wide exposure as well as introducing them to an ideal audience demographic for their service.”


For further information please contact Jeremy Walters on 07931 381209 or email

About Howse Jackson Marketing:
Howse Jackson Marketing is one of the UK’s leading marketing, data and brand partnership agencies, offering a range of services including media planning, media sales and campaign management. Clients include a number of FTSE 250 retailers as well as charities, education establishments and trade unions.

This press release was distributed by ResponseSource Press Release Wire on behalf of Howse Jackson Marketing in the following categories: Food & Drink, Media & Marketing, for more information visit