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Magical, personalised books for children

Lost My Name records show that they sold 132,667 copies of their magical personalised book in the UK

Lost My Name, a pioneering start-up combining technology and storytelling, announce that their first title The Little Boy Who Lost His Name / The Little Girl Who Lost Her Name is the top selling picture book of 2014.

Author of The Gruffalo, Julia Donaldson, has consistently been the bestselling picture book author for the past 10 years. According to official UK Nielsen BookScan* figures, Superworm, written by Donaldson is the number 1 picture book of 2014 with sales of 115,996. However, Lost My Name records show that they sold 132,667 copies of their magical personalised book in the UK (and over 325,000 copies worldwide).

"Lost My Name’s mission is to make bedtime magical. We showed that when ‘old-fashioned’ illustration and story-telling craft meets the possibilities that technology offers, the results can be inspiring, beautiful and genuinely magical. We're absolutely thrilled with our achievements to date and send a big thank you to all the wonderful people who helped along the way." says co-founder Asi Sharabi

Lost My Name is revolutionising children’s publishing by embracing technology to tell stories. Each book is unique, printed specially for every child. Lost My Name manage the publishing process every step of the way and consider themselves ‘full stack publishers’ creating books that customers love in today’s networked world. Their phenomenal growth can be attributed to word of mouth and direct to consumer Marketing and PR. All without the beneficial exposure of the traditional retail environment.

About Lost My Name:

Lost My Name was created initially as a pet project out of frustration with the quality of personalised books in the market. The founders believed that there was an opportunity for innovative technology to enhance quality storytelling for children.

To address this, they created a personalised book like no other. A multi-threaded storytelling software generates a personalised story from a database of over 250 story assets. A unique algorithm is then used to match a child’s name and gender to those assets. The result? A written and illustrated book, where a child’s name forms the story.

The Little Girl Who Lost Her Name / The Little Boy Who Lost His Name’ was written by BBC comedy writer David Cadji-Newby and illustrated by respected Portuguese visual artist Pedro Serapicos. Each book is printed on thick, environmentally-friendly paper and bound by hand. Suitable for children aged 2-7, the book costs 18.99 GBP and shipping is free from

For more information, please contact Nic ( or on 07983 635 010

*Nielsen Bookscan is the common language across publishing for measuring book sales performance.

This press release was distributed by ResponseSource Press Release Wire on behalf of Lost My Name in the following categories: Children & Teenagers, Entertainment & Arts, Consumer Technology, for more information visit