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Expert warns of vanishing art of handwriting on National Handwriting Day as we fall out of love with writing letters and go digital instead

Under Embargo until 00:01 23rd January 2015

Expert warns of vanishing art of handwriting on National Handwriting Day as we fall out of love with writing letters and go digital instead

· Less than half of the population writes every day
· Almost half of us have never written a love letter!
· Only 29% of us think handwriting notes show you care
· Only 28% of us have cherished handwritten love letters
· Only 18% of us have kept letters from exes
· People encouraged to do the ‘write’ thing and upload examples of their handwriting to be in with the chance of a winning a luxury holiday to Miami

On National Handwriting Day (23rd January), a new survey by luxury travel brand Signature from Thomas Cook today underlines how writing by hand is a dying art – with less than half of us writing every day.

Expert graphologist Adam Brand commented: “Signature from Thomas Cook’s survey has revealed handwriting is an endangered art so we should reclaim it. It is sad that less than half of us write every day and don’t send postcards when we go on holiday. However, we do still cherish handwritten notes, postcards and pieces of paper touched by our loved ones - you can’t do that with a text message. Handwriting is like a personality passport which can reveal a person’s characteristics and even aspects of their health.”

Handwriting Habits
The survey revealed that some of the UK still loves to receive handwritten notes with over a quarter of people cherishing postcards they’ve been sent - yet there is demise in the traditional art of handwriting. Brits are more likely to write on a sticky note than in a diary as under half still keep a hand written diary (and struggle to update it daily). Over a third of us have messy handwriting with almost one in ten saying it’s ineligible.

Borders between sexes
When it comes to sentimental value, women are over twice more likely than men to keep notes, children's schoolwork, diaries and their own creative writing, poetry and songs but men are more likely to cherish handwritten wedding vows than women. Women have neater writing than men and believe that handwriting reflects their personality whilst men are more likely to post smug photos and captions or ‘hot dogs or legs’ images when on holiday!

Digital and Digits combine on Twitter
To mark National Handwriting Day and the relaunch of the luxury travel brand, Signature from Thomas Cook is encouraging people to combine the traditional and digital worlds and upload their handwriting samples via Twitter to be in with a chance of having their handwriting analysed – and enter a prize draw for a luxury holiday to Miami.

From 6am tomorrow (23rd January), entrants just need to write ‘Luxury travel tailor-made for me’ and tweet @ TC_Signature with #NewSignature. Those who enter between 23rd January and midnight 30th January will be in with a chance of winning the luxury holiday.

Those that upload their handwriting on the initial morning will also be in with a chance to have their handwriting analysed in a live tweet session with Adam on National Handwriting Day.

Notes to Editors

A Signature from Thomas Cook survey reveals:
· 48% of us have never written a love letter
· Over a third of us have messy handwriting with almost a tenth being ineligible
· 29% of us think handwriting notes is thoughtful and show you care
· 28% of us have kept love letters
· 24% of us turn off our phones on holiday
· 18% of Brits would keep letters from exes
· 25% write most often in their diary
· 32% write most often on sticky notes
· We’re more likely to write on sticky notes (32%) than in a diary (25%)
· Women more likely to write by hand than men
· Three times the amount of men have unreadable writing than women
· Over a quarter of Brits cherish handwritten letters from friends and relatives
· Less than half the population write every day
· Over a quarter of Brits cherish postcards they've been sent
· On holiday, men are more likely to post ‘hot dogs or legs?’ photos, post images of monuments & post smug photos and captions on social media than women
· Women have neater handwriting than men and believe it reflects their personality
· Women are over twice more likely than men to keep notes, children's schoolwork, diaries and their own creative writing, poetry and songs but men are more likely to keep wedding vows than women
· The East is most sentimental of their children - most regions have or would keep letters from a relative who passed away apart from the · North East, East Midlands and East Anglia

Handwriting analysis:
· Close and overlapping lines show a need to be involved in a mass of different projects
· Ascending base lines show energy, enthusiasm and initiative
· Extremely long 't' bars show a need to move forward with new ideas that come along
· Emphasised initials in a signature show awareness of intellectual ability
· Small writing shows a good ability to concentrate but can also suggest an introverted person
· Slant changes and a sudden upsurge in height shows impulsiveness
· Men’s signatures often settle down by the time they are 18 as they mature
· Curved, looped rhythmic writing shows altruism, friendliness and a sense of balance
· If pressure of the writing increases towards the end of words it symbolises increased commitment to a project as time goes on
· If you have a right slant you are warm and open
· A tall ‘k’ structure shows defiance
· If letters reach down into the lower zone that represents the area of materialism

About Signature from Thomas Cook:
Signature from Thomas Cook is synonymous with quality and hand-picking the most exclusive and even iconic hotels based on knowledge, experience and quality checks, ensuring the very best of everything. Luxury travel – tailor made for you.

About Adam Brand:
Professional handwriting analyst and graphologist Adam Brand analyses handwriting to assist people with career and partner choices, help companies with recruitment and team building issues and assist the authorities with forensic work. He is a regular speaker on handwriting topics, appearing on BBC Breakfast, Sky News, BBC 3, the BBC World Service and local radio stations.

*For an infographic, the full handwriting analysis summaries, interviews or to have your own handwriting analysed, please contact kate@wearecampbellbrown.com or 07798826254

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