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Path Intelligence’s product has helped retail real estate owners alter the operation of retail spaces,

Path Intelligence® has been identified as one of ‘Britain’s Hot Talent 2014/15’ young companies by the British Private Equity & Venture Capital Association (BVCA)’s annual handbook.

The BVCA report highlights the most dynamic of Britain’s rising venture capital-backed companies from across the economy. Path Intelligence was profiled alongside 100 venture backed firms through a wide range of industries in which the company was recognised as one of the country’s most dynamic and cutting-edge young companies.

Path Intelligence is a global leader in detecting and locating mobile devices and using that data to understand how shoppers behave in physical retail environments, whose backers include Frog Capital and O’Reilly AlphaTech Ventures. Path Intelligence’s product has helped retail real estate owners alter the operation of retail spaces, affecting decisions on lease terms, to centre layouts and tenant mix.

The multiprotocol approach employed by Path Intelligence enables the measurement of millions of individual movements in hundreds of physical locations across the world each year: offering the benefits of online ‘Web Analytics’ on consumer behaviour in brick and mortar retail environments – enabling clients to actively manage high-value real estate by improving both customer experience and ROI.

“We are delighted to be showcased as one of the BVCA’s ‘Britain’s Hot Talent 2014/15’ firms” commented Matthew Parker, Path Intelligence CEO. “We appreciate the BVCA’s commitment to British entrepreneurship and innovation. Private Equity has long played a role in providing financial investment and critical expertise aimed at developing business and economic growth as a whole. The BVCA should be commended for demonstrating the best of Britain’s young and rising companies to the world.”

“Path is setting new standards in the active management of large shopping centres across the globe” added Iyad Omari, Partner at Frog Capital. “Given the company's strong growth and global reach - it is no surprise that Path has been recognised as one of Britain's hot talents. We are very proud to be associated with an industry leader that is moving from strength-to-strength.”

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Notes to Editors

About Path Intelligence

Mirroring the advantages that ‘Web Analytics’ bring to online retailers, Path Intelligence detects signals from mobile devices. The signal detected is instantly ‘hashed’ to ensure total anonymity and privacy and is then combined with proprietary mathematical algorithms to map visitor journeys. By using the mobile device as proxy for a shopper, Path Intelligence helps its customers understand shopper behaviour, the relationship between retail brands, and the performance of different departments or stores. Maximising store income and optimising the shopper experience; the technology offers significant benefits to shoppers and retailers alike.

For further information on Path Intelligence visit www.pathintelligence.com

About the BVCA

The British Private Equity & Venture Capital Association (BVCA) is the industry body for the UK private equity and venture capital industry. The BVCA has over 500 member firms, representing the vast majority of UK-based private equity and venture capital firms and their advisers.
Further information: http://www.bvca.co.uk/

Media contacts:

Jeremy Langley, Chief Marketing Officer
jeremy.langley@pathintel.com

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