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Sentimental Brits value their photos above anything else and would save their family snaps in a house fire before any other possession. They would even leave behind expensive jewellery and gadgets in exchange for wedding portraits and baby pictures.

Photos are more prized than mobile phones, laptops and money according to a new survey which also reveals that homeowners are 15 times more likely to grab a framed pic or photo album than they are to save a diamond ring, purse or wallet.

The nationwide poll asked respondents ‘what would you save from a burning building’ and found that the majority of respondents - a fifth - said their first choice would be photographs, keepsakes and mementoes. Ten percent of people would rather save their laptops first and five percent would grab their mobile phones. Only five percent valued jewellery and money.
People between the ages of 45 and 54 were the most attached to their photographs with over 30 percent listing them as their most treasured possessions.
The survey was conducted by Memory Huddle; the secure internet platform that offers subscribers a safe place to store, keep and share their photographs and videos in uniquely designed timelines. The poll highlights the importance people place on personal memories. The results are released in the week of European Data Protection Day, which aims to raise awareness around the security of uploaded personal data and content.

Memory Huddle founder David Phillips says: “It is clear from these results that people still invest as much emotional capital in their photographs as they ever did, despite the fact that photos are now more often stored digitally on computers and in mobile phones.

“Given these results it is not surprising that people are becoming increasingly concerned about the security and ownership of their photos once they upload them on social media sites. At Memory Huddle we often hear how shocked people have been when they’ve tried to reclaim their photos and videos from social networks. We realise that content uploaded to our site has emotional value and should be treated with respect, rather than as a marketing opportunity. As such it remains the sole property of the owner and will never be used for marketing purposes.
“This survey just goes to prove how much our memories mean to us.”


Eds note:

Survey conducted by Google consumer surveys. 1200 randomised data set

For more information contact;

Nick Harding
01372 276438

This press release was distributed by ResponseSource Press Release Wire on behalf of Memory Huddle in the following categories: Children & Teenagers, Men's Interest, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Consumer Technology, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit